Insights

Use Data to Navigate B2B Distribution Channel Relationships
Essential Leadership Skills to Inspire Better Performances
5 Event Break Ideas That Help Attendees Recharge
Tips to Improve the Channel Partner Experience With Technology
Creating Effective Employee Volunteer Programs
[EXCLUSIVE WEBINAR] Investing in Channel Technology to Build a Better Partner Experience
3 Steps Marketers Must Take to Improve Customer Engagement
Discover What Incentive Travel Can Look Like in Puglia, Italy
Partner Portal Best Practices to Improve the Experience
Stay True to Your ESG Strategy to Engage Your Employees
What's Working in Channel Partner Incentives
Why Should Brands Care About Customer Habits?
Harnessing the Emotional Connection of Immersive Event Experiences
How to Evolve Partner Program Levels & Tiers
Time to Activate: How to Leverage Your Customer Data
5 Reasons to Incorporate Traditions Into Experience Design
Best Channel Partner Performance Metrics to Monitor
6 Ways to Change Your Work Culture
7 Steps To A Successful Referral Program
[Quiz Results] Using Data to Build Hyper-Personalized Event Engagement Journeys
6 Strategies for Channel Partner Engagement & Onboarding Success
Why a Low Employee Turnover Rate Isn’t Necessarily a Good Thing
Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy
Take the Hyper-Personalized Event Experiences Quiz! Collect Valuable Data to Personalize the Attendee Journey
Distributor Incentive Program Ideas & Examples
How Leadership Can Support Employees During Significant Personal Milestones
How to Implement Skills Development Training Programs for Employees & Partners: Upskilling, Cross-Skilling, Reskilling
Revitalizing Your Employee Recognition Experience
[Audio Insight] Part 2: 5 Strategic Segmentation Best Practices
3 Methods for Collecting Event Audience Data
How To Grow Channel Partner Engagement, Motivation & Mindshare
Employee Recognition Ideas That Actually Help Retain Your Team Members
Formalize Your Channel Partner Program Using This Guide
[Audio Insight] Part 1: The Value of Strategic Segmentation During Disruption
10 Event & Travel Podcasts Every Pro Should Listen To
Revamp Your Incentive Travel to Motivate Channel Partners
How to Demonstrate a Strong ROI for Your Incentive Travel Program
[WEBINAR] New Research & Examples to Help You Keep Top Talent
Break Through Customer Noise With Digital & Beyond-Digital Touchpoints
4 Ways to Go Beyond the Trip for Your President’s Club
Understanding the Value of Point-Based Awards
4 Tips for Engaging Deskless Workers
5 Event Activation Ideas to Engage Your Audience
8 Sales Incentive Program Ideas That Work
10 Best Practices to Create an Employee Recognition Program
Customer Experience Is More Than Just a Survey. It’s a State of Mind.
Applying Elements of Storytelling to Experience Design
Rethink & Renew Your Employee Years of Service Award Program
Evolving Partner Program Levels & Tiers to Modernize Your Channel Program
Tips to Consider Before Leveraging Customer Data for a Targeted Customer Strategy
Use Novelty to Create Memorable Events
30 Unique Ways to Celebrate Employee Wellness Month
The Value of Implementing Gamification vs. Points Rewards Programs
4 Keys to Unlock Customer Advocacy
Elevate Event Design by Embracing the Ripple Effect
How to Support Belonging in a Hybrid Workforce
Best Practices for Claims Program Management
Which Customer Experience Solution is Right for Your Organization?
6 Ways to Analyze Your Employee Survey Results Quickly & Strategically
8 Ways to Increase Customer Lifetime Value
What a Standards & Compliance Program Is (& Why You Need One)
Increase Recognition Inclusivity & Equity Using a Data-Driven Approach
Rebate Strategy Design: The Basics & Best Practices
How to Get Consistent Partner Feedback Using Voice of Partner Surveys
What Does Disruption Mean for Your Customer Loyalty?
Engaging Employees in Your ESG Strategy: A New White Paper
Defining Hybrid Events With Attendee Experience in Mind
5 Ways to Enable Channel Sales & Account Managers
How Employers Can Foster Belonging in the Workplace
Insights Magazine | Customer Experience | Volume 22, Issue 1
Insights Magazine | Events | Volume 22, Issue 1
Insights Magazine | Sales & Channel Incentives | Volume 22, Issue 1
Embrace Event Design to Satisfy All Stakeholders
Culture: The Heart of a Successful Healthcare Organization
Experiential Events – Make the Most of Your Investment
The Secret to Incentive Travel Is Behind the Scenes
Calculate The Budget For Your Next Incentive Program
How Much Should You Spend on Your Channel Incentive Program?
Why Tenured Employees Are Your Greatest Flight Risk & How to Keep Them
A Guide to the Top Incentive Travel Destinations For 2022
Be Easier to Do Business With by Improving Channel Program Personalization & the Partner Experience
The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs
How the Talent War Is Impacting Customer Experience (And What You Should Do About It)
5 Reasons to Be Excited About Incentive Travel in 2022
Beyond Employee Appreciation Day: Tactics For Year-Round Gratitude
Insights Magazine | Employee Experience | Volume 22, Issue 1
[Audio Insight] Part 3: Applying Strategic Segmentation to Your Business
Defining the Types of Incentives
Engagement Strategies to Improve Call Center Culture & Retention
4 Channel Sales Incentives Best Practices You Shouldn’t Overlook
On-Site Incentive Travel Communications That Go Beyond the Welcome Packet
Are You Overlooking These Critical Channel Partner Training & Enablement Components?
New Employee Engagement Research: How the Pandemic Impacted Employees (and What to Do About It)
Customer Experience Predictions Big & Small for 2022 & Beyond
Finding the Potential & the Possible in the Era of "The Great Resignation"
Year in Review: Top 10 Channel Marketing Blog Posts of 2021
New Year Inspiration: Our 5 Favorite Ideas to Engage & Recognize Talent
Event Contracting Challenges & Meeting Professional Tips
Neuroscience & Motivation: What You Need to Know
5 Channel Trends & Program Impact Predictions for 2022
The Best Ideas to Engage and Retain Talent I Heard at NAHRES 2021
Channel Quiz: What Cheese is Your Partner Program?
7 Tips for Sustainable Events in Post-COVID-19 Group Travel
Reinventing Workplace Well-Being: How to Support Employees in a Changing Environment
Your Hybrid Event Collection
What Will Customer-Centric Organizations Be Focusing On for the Next 3 Years?
The Supply Chain & Its Impact on Channel Programs
2022 Predictions: Employee Engagement & Recognition Trends
5 Best Practices For Customer Loyalty Marketing Programs
Best Practices for Hosting a Channel Partner Summit & Other Partner Events
New Research Sneak Peek: How the Pandemic Impacted Employee Engagement
Keys to Successful Customer Segmentation: CMB Insights
Why Event Visioning Is So Important, & How to Do It
Want to Grow Your Indirect Channel Program? Take These 8 Steps Today
How Parents Can Mitigate Stress While Working From Home
Why Organizational Culture Matters (and 6 Success Factors to Make It Work)
Example of How to Move from SPIFFs to Incremental Sales Incentives
The Value of Strategic Channel Incentives: Moving Beyond a Flat SPIFF Program
How to Improve Employee Experience With Corporate Events (& Why Now Is the Time to Do It)
Get Relevant Post-Event Survey Feedback Today
Maturing Your Voice of Customer (VoC) Program
Creative Ways to Make the Event Experience Memorable
Hot Topics in Event Design Collection
Incentive Program Ideas for Insurance CSRs
The Most Effective Employee Retention Strategies You’re Probably Not Doing
Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs
Measuring Event Success? Ask Yourself These 5 Questions
Focus Incentives on Rewarding Channel Behavior, Not Sales
How to Succeed With Your Employee Engagement Program Rollout
One-On-One With ITA Group’s Event Technologist Katie Young
Industry Outlook – The Evolving Impact to Channel & Incentive Programs
4 Examples of How to Prove the ROI of Recognition
Collect Customer Data With a Robust Rebate Technology Platform
Quick Tips to Spice Up Event Sponsorship Packages
Advice for Communicating During the 3 Stages of To-Partner Channel Marketing
5 Big-Name Organizational Culture Examples That Win the Talent War
Happy Glampers: Why You Should Consider Glamping for Your Next Incentive Trip
4 Lessons My Kids Taught Me About Recognition Strategy
[Audio Insight] Overcoming the Fear of Change With Event Solutions Director Erica White
What Partners Need From Channel Programs Post-Pandemic
The COVID-19 Pandemic’s Impact on What Partners Need From Channel Programs
How COVID-19 Has Changed the ITA Group Employee Experience
Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider
One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher
How to Build Behavior-Based Incentive Programs
Video Interview: The Trick to Pricing & Proving ROI for Virtual & Hybrid Events
Mapping the Customer Experience: Answers to 7 Common CX Questions
Reimagining the Future of Your Incentive Travel Program
Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing
Insights Magazine | Events | Volume 1, Issue 1
Insights Magazine | Sales & Channel Incentives | Volume 1, Issue 1
Insights Magazine | Employee Experience | Volume 1, Issue 1
5 Key Challenges to Unlocking Improved Customer Lifetime Value
Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI
Examples of Adding Personalization to Channel Incentive Programs
Hyper-Personalizing Your Attendee Journey With Data
Hyper-Personalizing Your Incentive Trip With Data
7 Things That Cause Nurse Turnover (and 8 Things That Stop It)
Pro Tips for Balancing Health & Safety With Attendee Experience
The Employer of Choice Trifecta: Culture, Purpose & Employer Brand
How to Recognize Employees Meaningfully
Your Virtual Event Collection
[Audio Insight] Why Channel Partner Experience Matters & Where to Start
(Last-Minute) Recognition Ideas for Employee Appreciation Day
New Channel Research: Simplify Your Vendor Program to Increase Participation
Considerations for Deciding When to Return to Live Events
How to Create Relevance & Personalization in Channel Partner Programs
Have You Started Planning Your 2022 Customer Experience Initiatives?
Channel Partner Ecosystems Measurement & Personalization
New Channel Research: Personalization Will Drive a Winning Partner Experience & Increase Level of Effort
New Event Technology Our Experts Are Excited About
Engaging & Recognizing Retail Workers That Deliver the Immersive Experience Consumers Today Demand
Listen & Learn: How to Continue Operating Safe & Healthy Events
2021 Predictions for Building the Best Channel Partner Programs
Realizing Your Engagement Data Strategy
Your Employer Branding Toolkit
Sales Incentive Goal Setting Best Practices
Experts Discuss the Convergence of Employee & Customer Experience
Don't Make These 3 Event Audience Engagement Mistakes
Product Launches: Go Big or Go Home
6 Tactics to Kickstart B2B Customer Loyalty Marketing
2021 Event Catering Trends
Assess Your Channel Partner Program
Tips for Using Employer Branding to Inspire Employees to Achieve Business Goals
Quick Tips on Virtual vs. In-Person Event Sponsorship
Holiday Gift Guide 2020: Top Award Trends This Season
Connections That Matter
Enhancing the Transactional Channel of Your Partner Ecosystem Strategy
Assembling Your Retention Channel Program
Calculate Your Employee Turnover Savings
Creating Marketing Programs for Channel Partner Influencers
In-Person Event Attendee Data Shows What They’re Really Concerned About
What Can Increased Employee Engagement Save Your Organization?
9 Tactics to Help Leaders Connect With Mobile Employees
7 Tips for Creating a Thriving, Resilient Culture
Your Hybrid Events May Engage—But Are They Profitable?
Your Virtual Events May Engage—But Are They Profitable?
Applying Segmentation: A Blueprint for Channel Partner Ecosystem Success
Growing & Retaining Business Through Channel Partners
Channel Ecosystem Participation: Increasing Partner Engagement & Fostering Community
How to Get & Use Channel Partner Data
Influencer Channels: Maximize Your Brand Visibility & Lead Generation
Retention Channels: The New Customer Journey Never Ends
Transactional Channels: 3 Ways to Optimize Existing Channel Partner Programs
How to Build & Maintain Company Culture Across a Dispersed Workforce
5 Ways to Maximize Engagement and Motivation at Events
12 Steps to Revive Customer Service Incentives
Words of Wisdom From Women Leaders at ITA Group
How Upskilling Your Workforce Benefits Your Organization
5 Reasons to Choose ITA Group
How to Engage Mobile Employees: Reinforce Your Culture
The Ultimate Guidebook to Channel Partner Ecosystems
4 Key Provisions to Incorporate Into Your Future Event and Meeting Contracts
Are You Prepared to Mitigate Health Risks When We Gather In Person Again?
How to Engage Mobile Employees: Enable Your Culture
New Research Reveals Psychological Toll of COVID-19 on the Workforce
Designing a Sales Incentive to Handle Current and Future Uncertainty
How to Engage Mobile Employees: Communicate Your Culture
How to Engage Mobile Employees: Define Your Culture
Program Segmentation: Reconsidering Your Ideal Channel Partners
Why Employer Brand Matters
Virtual Event Sponsorship: The Same (If Not More) Opportunities Available as an In-Person Event
The Psychological Toll of COVID-19 on the Workforce
Budget Cuts, ROI & Executive Buy-In: The Case for Measuring Incentive Programs
Burning at Both Ends: Employee Burnout Warning Signs (and How to Avoid Them)
Video Conference Fatigue? 5 Ideas to Improve Digital Engagement
How to Prepare for (And Help Facilitate) Your Channel Partners’ Recovery
Introduction to Channel Partner Ecosystems
Measuring the Success of Your Virtual Event: 4 Considerations Not to Neglect
6 Tips to Make Your Virtual Sales Presentation More Engaging
3 Event Design Principles to Rely on for Your Virtual Event
Putting MDF to Work in New Ways
Refining Event ROI Strategy: Questions to Address Before You Get Started
Applying the Science of Motivation to Improve Mobile Work
Awesome Audio: Our Picks for Good Listening
Is Your Channel Strategy On Autopilot?
Keeping Everyone Productive: Resources and Ideas for Working Parents With Kids at Home
World-Class Incentive Travel Inspiration: Redefine Extraordinary
The Pitfall of Great Onboarding: Is It Creating Employee Retention Issues?
Managing Your Newly Mobile Workforce
5 Remote Employee Engagement Secrets That Work
What Is a Channel Partner Ecosystem & How Can It Impact Your Partner Program?
5 Must Ask Post-Event Survey Questions
Establishing Your Employer Branding Campaign: Dos & Don’ts
Ensure Your Employer Brand Message Is Consistent & Authentic
Is Your Incentive Travel Team Ready for Anything?
10 Employee Engagement Best Practices
4 Ways Strategic Events Are Driving B2B Marketing Strategies
The Hottest Event Keynote Speakers
5 Technologies to Improve the Customer Experience
How to Build a Resilient Organizational Culture
Changing HR Technology Trends in 2020
Getting Started With Contractor Loyalty Programs
A New Year Means New Milestones to Celebrate
How to Engage and Retain Top Talent by Combating the ‘Reality Slump’
How a Theme Adds Value to Your Incentive Travel Program
Switching From Monetary to Non-Monetary Incentives: How and Why to Do It
Design Thinking: Empathy + Agility + Iteration
Take Your Incentive Travel Program Further
Employee Rewards That Show Authentic Appreciation
Beyond Channel Program Buzzwords: Differences Among Measurement, Metrics, KPIs & More
Going Green: Eco-Friendly Ideas for Your Next Event
Are You Thinking Creatively With Sales Team Contests & Incentives?
Key Elements to Support Ongoing Employer Branding Efforts
Do’s & Don’ts of Employer Branding as a Recruitment Strategy
How to Improve Your Partner Strategy: For Tech Companies
Explore Employee Engagement That Motivates & Retains Team Members
Why Incentive Travel Continues to Be an Effective Motivator
Customer Satisfaction vs. Customer Loyalty
Employee Events: Creating a Space for Connections
Examples of Great Employer Brands: Get Inspired
There’s Work to Be Done: Channel Engagement Strategy Is Just the Beginning
Questions You Need to Ask to Your Event Attendees, Sponsors & Stakeholders
How to Build an Employer Brand Strategy
5 Ways to Support Continuous Nurturing Within Channel Engagement
4 Factors Impacting Your Channel Partner Engagement Levels (And 3 Strategies You Can Use to Improve It)
Our Story: Employee Engagement Tactics That Drove Hard Results
Advice Clients Would Offer (If Only You Would Ask)
5 Ways to Use Partner Data to Optimize Your Channel Marketing
Enhance Your Event ROI & Strategy With Sponsorships
Addressing the Reality Slump: How to Best Keep New Employees Engaged
How to Bridge the Manufacturing Skills Gap
Feeling Like the War for Talent Is Just Beginning? You’re Not Alone.
Why Wouldn’t You Measure the ROI of Your Incentive Travel Program?
Prove Your Event ROI With These 8 Overlooked Metrics
Dive Deep Into the Psychology of Employee Engagement
Data Visualization Provides Your Organization Access to Key Insights
Emotional Connections Create Champions for Your Brand
No Nonsense Guide to Incorporating Incentive Strategies Into Your Next Healthcare Sales Meeting
Who Owns Customer Experience?
Insights Article – How to Spot Emerging Leaders in Your Organization
Get Over Analysis Paralysis by Addressing These Questions About Data Collection
How to Create an Event Marketing Plan
5 Ways to Get Up to Speed with B2B Distributor Marketing
The Power of Emotion and Identity to Brand Success
Baby Boomers to Gen Z: What to Know About Employee Disengagement Across Generations in the Workplace
The Importance of Advocacy Marketing in Your Communication Strategy
Proving Event ROI: How Data Can (and Should) Be Leveraged
The High Cost of Employee Turnover—and Ways to Avoid It
Webinar: New Research Shows Psychological Benefits Impact Employee Engagement
Incentive Travel Experiences Take Brand Affection to Brand Advocacy
12 On-Site Event Recognition Ideas Your Attendees and Partners Didn’t Know They Wanted
The Heart of the Matter: Emotions in the Employee Experience
Clutter-Cutting Brand Message Tips That Grab Your Audience’s Attention
Rethink the Impact of Your Sales Cycle to Capture More Wallet-Share
The Impact of Social Psychology on Employee Engagement
Innovative Product Launch Ideas to Get Your Channel Partners and Customers Excited
Employee engagement by the numbers infographic
Improve Retention & Engagement by Enhancing the Employee Experience
Advice I’ll Never Forget: Words of Wisdom From Our Executives
7 Questions to Address That Will Up Your Customer Loyalty Game
Spreading Cheer: The Motivating Power of Goodwill
Courting Your Clients: Building a Trusted Sales Relationship
Measuring Employee Engagement Programs to Prove ROI
Spreading the Word With Internal Communications
How to Engage Throughout the Employee Journey
Outside the Ballroom: Unique Event Venues That Inspire
How to Create an Effective, OSHA-Approved Safety Incentive Program
Support and Recognize Introverted and Quiet Employees
Channel Loyalty: Don’t Jump to the Most Expensive Solution
Creating True Scalability Through Consolidation and Channel Alignment
Sales Manager’s Guide to Stress Management
Intrinsic & Extrinsic Motivators
Leveraging Incentives for Alternative Audiences
Get Inspired With 7 Incentive Travel Tricks That Go the Extra Mile
The 8 Intrinsic Motivators That Really Inspire Salespeople
Drive Customer Value and Retail Sales With Incentive Programs
The Psychology Behind the Power of Experiential Rewards
Ideas to Implement Today: Motivating & Empowering Your Employees to Advocate for Your Brand
Walk in Their Shoes: The Stages of the B2B Buyer’s Journey
How to Adapt Your Sales Meeting to Engage Your Team
Critical Touchpoints in the Employee Experience You Don’t Want to Skip
Turn the Music Up: The Ultimate Work Motivation Playlist
Can You Afford the Cost of Employee Disengagement?
3 Companies Excelling at Experiential Marketing Campaigns
Effective Sales Techniques to Raise Your Close Ratio
Time to Refresh Your Stale Channel Enablement Strategy
Experiential Event Gift Ideas We Love (And Your Attendees Will Too)
6 Standout Sales Prospecting Techniques (And How to Get Them Started)
Digital Transformation Is Here: Align with Channel Partners to Develop Brand Advocates
Encouraging Manufacturers to Sponsor a Wholesaler Loyalty Program
50+ Ways to Motivate Your Employees for Measurable Results
Goodwill: The Key Issue That Impacts Motivation
How to Combat the Workplace Loneliness Epidemic
Intrinsic Motivation Within the Task
Recognition
What Is Motivation?
Stay Ahead of the Changing Channel Loyalty Landscape
Cracking the Code: Boost Your Brand Advocacy Strategy with Events
Study: Monetary Award Versus Non-Monetary Award in Motivation
10 Ideas to Make the Daily Grind a Daily Delight
In the Workplace: How Organizations Are Inadvertently Crushing Motivation
Study: Effort Acknowledgement
Want to Generate Brand Advocacy? These 6 Brands Show You How
Extrinsic Goal Gradient
Gaining Executive Buy-In for Organizational Culture Change
The Secret to Successfully Inspiring Employee Advocacy
5 Ways to Simplify the Complexity of Incentive Programs
Study: Idea Attachment
Brand Advocacy and the Emotionally Connected Customer
20 Cool On-Site Event & Travel Hacks
Trends Driving Today’s Incentive Rewards
Create a Culture Transformation Model For Long-Term Results
How We Executed a Successful Strategic Event for T-Mobile
How to Deliver Channel Incentive Communications That Add Value
How We Revised an Incentive Travel Program After a Terrorism Threat
Distributors: Ask These Questions to Optimize Your Incentive Travel Program
The HR Professional’s Guide to Diversity & Inclusion
The 11 Kinds of Event Disruption Planners Must Watch Out For
Aligning Sales Strategy and Corporate Culture: 5 Tactical Steps
12 Bite-Size Tips to Transform Culture With Company Events
How to Get Executive Buy-In For Organizational Culture Change
Infusing Behavioral Economics Into Incentive & Recognition Programs
8 Jaw-Dropping Experiential Adventure Travel Hotspots
Incentives Fight for Sales Channel Attention
The Fastest Way to Onboard New Independent Sales Reps
6 Sales Productivity Hacks That Get Your People Moving
Hear ITA Group’s Own Organizational Culture Transformation Story
Safety First: Putting Incentives to Work for GMP Compliance
Achieve Sales and Marketing Alignment With Incentives and Recognition
How to Develop Trust & Inspire Loyalty With Independent Sales Reps
Boost Event Registration With These Clever Communications Tactics
Creative HR Tactics to Establish a Sense-ational Employee Experience
How to Balance Channel Sales Enablement and Brand Consistency
5 Tried-and-True Methods of Employee Lead Generation
Will Emotion Recognition Technology Be the Future of Event Feedback?
How We Relocated an Incentive Travel Program & Saved Our Client $750K
How Do You Know If Incentive Travel Is Successful?
Bolstering Your Brand Strategy Through Franchise Consistency
Want Franchisee Engagement? The Best Option Is C.L.E.A.R.
Live Like a Local: Tactics for Total Travel Immersion
Payoff: The Hidden Logic That Shapes Our Motivations
Drive Channel Engagement by Tapping in to Your Corporate Culture
Sales Meeting Best Practices: 8 Foolproof Ways to Align Your Team
Apply These 3 Incentive Travel Experience Trends Now
Why Events Should Be Part of Your Marketing Promotion Strategy
Why Risk Management Should Be Part of Every Group Travel & Event Strategy
Creating Advisor Incentives Under the New DOL Fiduciary Rule
Why Do I Need to Brand My Incentive Program?
How New Generations Are Inspiring Event Wellness Trends
7 Ways to Make Your Event More Strategic
4 Career Development Tactics That Build Employee Loyalty
7 Can’t-Miss Tips on Recruiting With Employee Referrals
Recognize Your Sales Team Heroes and Create a Brilliant Company
Brand Immersion: The Secret to an Extraordinary Product Launch
How to Increase Revenue With Sales Incentives
The 5 Key Features of Great Experiential Events
4 Reasons Your Event Needs Data–Not Guesses
B2B Distributors: Sail Past MRO Sales Goals with Incentive Programs
B2B Distributors: Go Full Steam Ahead With Small-Business Customer Loyalty Programs
B2B Distributors: Optimize Your Channel Strategy to Stay Afloat
360º of Motivation. Considerations of Global Award Fulfillment.
Years of Service Programs: The Copycat Effect
Audience Segmentation–Best Practices that Drive ROI
What Partners Really Want—Why 1/3 of Vendor Programs Are Dead-On-Arrival

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