Define moments that inspire action with creative event strategy

Attendee expectations are changing, and events need to prove value. Our event strategists prioritize the budget and explore big ideas to inspire attendee interactions. We track the latest trends and embrace trusted practices, identifying metrics that prove success.

Event Marketing

Blend creative vision and strategic rigor with ITA Group

52% of businesses believe that events provide the greatest ROI compared to other marketing channels.

ConferenceSource 

Attendee journey mapping   

Human-driven connections are the focus of our approach to event planning strategy. We see attendees as individuals with different goals and preferences. Our event planning strategists always ask: What do you want participants to think, feel, and do at each phase of the event? 

Our event design experts map multiple touchpoints in pre-event, on-site, and post-event phases to personalize the experience. 

  • Audience segmentation by value graphics and demographics  
  • Pre-event quizzes   
  • A variety of optional activities 

Journey mapping merges audience research and agenda planning to achieve higher attendee engagement.

Brand creative and messaging strategy 

A focused event marketing strategy translates your business problem into a compelling storyline. We weave your key message throughout the experience, ensuring it captivates and guides the attendee experience. Through active participation, audiences take away more than a tagline; they become brand ambassadors eager to share. Our creative team earns audience attention by:    

  • Generating big ideas that increase your brand awareness 
  • Crafting cohesive content that resonates (website, event communications, videos, gifting, etc.) 
  • Coaching speakers to deliver engaging messages  
  • Taking a mixed-media marketing approach to reach attendees where they are

Event analytics 

When used correctly, data eliminates any guesswork. We analyze event analytics from mobile apps, surveys, polling, registration, and more to develop audience acquisition and segmentation strategies. The result? Personalized experiences your attendees crave, especially as they’re evaluating if an event is “worth it.”  

Interactive learning  

Our scalable breakout sessions use brain science by challenging attendees to design and test solutions that help them remember their learnings all year. We create immersive, impactful sessions that are stimulating, motivating and fun: 

  • Gamified breakouts 
  • Hands-on hackathons and escape rooms 
  • Self-directed tools like eLearning modules and AR/VR experiences

85% of corporate employees are more engaged when gamification solutions are applied to their workplace.

Gartner

Sustainability practices  

Our internal event sustainability task force identifies and activates opportunities to reduce your event’s environmental footprint. When positive impact is a priority, we facilitate partnerships for group give-back opportunities. We track and report on key ESG metrics tied to your corporate social responsibility goals. 

  • Provide CO2 reports for program travel when managing air travel  
  • Facilitate food donations and reporting the amount donated 
  • Limit or eliminate paper products  
  • Source local talent and materials to support economies  
  • Adopt strategies that favor eco-conscious suppliers/materials  
  • Partner with schools and nonprofits to donate supplies or volunteer time 

Create a cohesive event strategy with ITA Group