Insights | ITA Group

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5 Steps to Strengthen Channel Partner Relationships

5 Steps to Strengthen Channel Partner Relationships

Check out these 5 ways to strengthen channel partner relationships and stand out among the crowd.

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Going Green: Eco-Friendly Ideas for Your Next Event

Going Green: Eco-Friendly Ideas for Your Next Event

From paper trails to transportation, all the elements needed for an event can pile up. To reduce your carbon footprint, here are seven ideas that can help to plan your next event in an eco-friendly way.

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How to Engage Throughout the Employee Journey

How to Engage Throughout the Employee Journey

It’s no longer about the carrot and the stick when it comes to incentivizing employees. Engage your people throughout each stage, from attraction to retention, by meshing your organization’s employee experience strategy with the flow of the modern employee journey.

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Why Employer Brand Matters

Why Employer Brand Matters

How much does a company’s reputation as a place to work—its employer brand—really matter when it comes to hiring? And what exactly makes up a bad reputation or a good one? Find out.

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Outside the Ballroom: Unique Event Venues That Inspire

Outside the Ballroom: Unique Event Venues That Inspire

If you’re looking for fresh ways to energize your event experiences, a change of scenery might be just the ticket. Here are some of the most inspiring, non-traditional event venues to get down to business.

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Selling an Idea: 6 Ways to Succeed in Conceptual Selling

Selling an Idea: 6 Ways to Succeed in Conceptual Selling

Intangibles, such selling services, training, consulting, managed services and so on, can’t be taken home for an overnight test-drive to fall in love with that “new strategy” smell. So, how do you create a connection between a potential buyer and your intangible product? Here are 6 ways.

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How to Create an Effective, OSHA-Approved Safety Incentive Program

How to Create an Effective, OSHA-Approved Safety Incentive Program

What can employers do to safeguard against potentially catastrophic accidents? Motivate employees to do the right thing with safety incentives.

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Support and Recognize Introverted and Quiet Employees

Support and Recognize Introverted and Quiet Employees

Introvert employees can make recognition tricky. They’re excellent employees, but managing, recognizing and rewarding them does take a bit of a different approach. Here are some tips to support and recognize introverted employees in ways they'll appreciate.

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Channel Loyalty: Don’t Jump to the Most Expensive Solution

Channel Loyalty: Don’t Jump to the Most Expensive Solution

Don’t waste millions of dollars on apathy. Fix the real problems in your channel first, and then invest in a customer loyalty solution that captures market share and delivers ROI through data activation.

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The Business Case for Face-to-Face Events

The Business Case for Face-to-Face Events

Even though you could save money by hosting an online event or make it easier for your people to attend, there’s a strong business value you’ll lose out on. There are real, substantive reasons for in-person events. Here are some key reasons face-to-face events still are the best value for your event marketing spend.

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6 Inspiring TED Talks to Motivate Sales Professionals in Under an Hour

6 Inspiring TED Talks to Motivate Sales Professionals in Under an Hour

The average American spends 25.4 minutes commuting to work each day. If you’re a sales leader, idle downtime—especially on the way to work—is the perfect time to build sales motivation among your team. Watch these inspiring TED videos for a sales motivation boost. It might be the most productive hour you'll have all day.

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The Millennial Report: 3 Ways to Engage and Retain Your New Generation of Employees

The Millennial Report: 3 Ways to Engage and Retain Your New Generation of Employees

When employees are motivated and engaged at work, profitability increases. But how do you actually motivate millennials to reap this benefit? Here are 3 suggestions on how to engage employees of younger generations and retain them for years to come.

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Creating True Scalability Through Consolidation and Channel Alignment

Creating True Scalability Through Consolidation and Channel Alignment

When two separate business units start going down the same path, building or buying similar technologies, systems or tools, it can be costly. Luckily, there are some effective ways to maximize the investment, allowing your company to reap the benefits of consolidation while fostering a spirit of empowerment with your people.

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New Europe Regulations: 5 Steps for MedTech Planners to Prepare

New Europe Regulations: 5 Steps for MedTech Planners to Prepare

The new Ethical MedTech Europe regulations go into effect this year and have caused some confusion among professionals in the meetings industry: Who do they affect? What impact will they have on my company and our ability to participate in MedTech conferences with European delegate attendees? Find out.

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Sales Manager’s Guide to Stress Management

Sales Manager’s Guide to Stress Management

We talked with ITA Group’s regional sales managers, John Lamb, Shawn Russell and Lauren Rasmussen, to hear their tips for managing their sales team’s stress as well as their own. Take a look at what they had to say below.