Insights | ITA Group

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The Buzz Around Event Engagement Communications Trends & Strategies

The Buzz Around Event Engagement Communications Trends & Strategies

Really connecting with your attendees at a great event requires open and insightful communications. An epic event that encourages new levels of engagement can leave attendees inspired to connect with your brand like never before. ITA Group experts share what excites them around event engagement communications.

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Walk in Their Shoes: The Stages of the B2B Buyer’s Journey

Walk in Their Shoes: The Stages of the B2B Buyer’s Journey

You want to turn prospects into loyal customers. But, in order to get there, you must first understand the buyer’s journey. To do that, you need to walk a mile in their shoes. Check out this infographic to better understand the B2B buyer's journey and how to earn customer loyalty.

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How to Adapt Your Sales Meeting to Engage Your Team

How to Adapt Your Sales Meeting to Engage Your Team

Take a glimpse at the shift sales meetings have started to take—and get prepared for the change—by infusing these best practices into your next meeting.

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Critical Touchpoints in the Employee Experience You Don’t Want to Skip

Critical Touchpoints in the Employee Experience You Don’t Want to Skip

As organizations look to put more time and money behind a stronger employee experience strategy, it’s easy to get distracted by “feel good” tactics. While these can make employment more fun, focusing on the critical touchpoints of the employee experience can have a profound impact for your employees and your culture.

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Finding the Target: Marketing and Generational Differences

Finding the Target: Marketing and Generational Differences

Generations behave differently, are motivated by different things and consume media in different ways. All of these differences are driven by the events happening in the world as they grew up or the access they had to certain technologies. Find out how to mix up your marketing approach for each unique generation.

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Event Profs: Get Ready for GDPR Compliance

Event Profs: Get Ready for GDPR Compliance

If your organization markets to (or maintains the personal data of) anyone in the EU, GDPR applies to you. The new rules are especially important for event marketers for several reasons. Find out what GDPR is and how to prepare your events for compliance.

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Turn the Music Up: The Ultimate Work Motivation Playlist

Turn the Music Up: The Ultimate Work Motivation Playlist

The next time you’re feeling the afternoon burnout at work or struggling to keep those creative juices flowing, remember to crank up the motivational music to re-energize. Our Spotify playlist of the ultimate work motivation songs will keep you focused and having fun while you tackle the tasks of the day. And that’s music to our ears.

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Can You Afford the Cost of Employee Disengagement?

Can You Afford the Cost of Employee Disengagement?

Businesses today are talking about employee engagement. Why? Because of its impact on the team and company. Here are 8 stats about how employee disengagement impacts your company, your people and your bottom line.

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Growing and Retaining Business Through Channel Partners

Growing and Retaining Business Through Channel Partners

The new digital customer buying journey has transformed the way channel partners interact and sell to customers. So how can manufacturers work with channel partners to maintain a pulse on how customers are being served?

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3 Companies Excelling at Experiential Marketing Campaigns

3 Companies Excelling at Experiential Marketing Campaigns

Experiential marketing goes far beyond event marketing and turns an event into an interactive opportunity to better immerse customers in your brand. To see how immersive event experiences can make an impact, check out these 3 outstanding examples of experiential marketing and the companies getting in on the action.

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Find Your Flow: Lessons in Organizational Performance and Motivation from Distance Runners

Find Your Flow: Lessons in Organizational Performance and Motivation from Distance Runners

Just as years of training, a good night’s rest and proper hydration set the stage for a good distance race, you must have specific goals, challenges that are balanced out by your skillset and unambiguous feedback in place to experience a state of flow.

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Effective Sales Techniques to Raise Your Close Ratio

Effective Sales Techniques to Raise Your Close Ratio

Becoming fluent in sales takes repetition, a willingness to adapt on the fly & a dedication to improving on a daily basis. While there are a slew of proven strategies that are widely applicable to growing your sales, that wealth of experience & knowledge takes years to accumulate. Here are some sales closing techniques I’ve learned so far.

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Rethink and Renew Your Employee Years of Service Award Program

Rethink and Renew Your Employee Years of Service Award Program

Whether you're implementing an employee service award program for the first time or your company has had one in place for years, these guidelines offer new ideas for keeping your program fresh and engaging.

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Time to Refresh Your Stale Channel Enablement Strategy

Time to Refresh Your Stale Channel Enablement Strategy

Digital disruption and escalating expectations from customers are changing the way channel sales happen. As a result, how you enable channel partners needs to change as well. We’ve put together applicable strategies to revamp your channel partner relationships and position them (and you) for growth.

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Experiential Event Gift Ideas We Love (And Your Attendees Will Too)

Experiential Event Gift Ideas We Love (And Your Attendees Will Too)

Event gifts are a tangible reminder of your guests’ earned trip and your appreciation. Don’t choose something that’s easily discarded; instead, give something that’s worthy of all their hard work. Here are some of our favorite experiential event gift ideas that cultivated an authentic emotional connection.