Inspire emotional connections with a compelling event content strategy

Our content design experts connect brand goals to emotionally resonant messaging. When an event communications plan builds a narrative arc from the earliest pre-event email, your audience arrives ready to engage.

Immersive events center attendees in the middle of the storyline. Meaningful experiences, from creative event activations to keynote speakers, embed event takeaways. So stories last a lifetime.

Design captivating event content with ITA Group

Discovery sessions

Research uncovers priorities, pain points and opportunities to innovate. Actionable creative briefs integrate insights from a variety of sources. Our creative events team learns the landscape by:

Collaborating with internal marketing teams to ensure brand alignment
Conducting audience focus groups and interviews 
Using past event surveys (pre-, post- and during) to guide decisions
Analyzing attendee sentiments through the latest heat mapping or facial recognition technology (if available)
Listening via social media to reveal mindsets
Walking the event grounds for brand inspiration

Strategic storytelling

Approaching event design with a storyteller’s framework activates a problem-to-resolution narrative arc. Our communications experts weave a cohesive brand story across attendee communications and event creative, working from “why” toward answering “what’s next?”

Messaging strategy and theme development stem from an overarching story. We consider four components when designing attendee journeys that deliver emotional impact.

Audience
Objectives
Pacing
Environment

Comprehensive communication campaigns

Our in-house creative agency engages audiences with the right message, at the right time, through the right channel. We develop digital and print assets that amplify your brand. Our team provides quality support from strategy through execution.

Creative direction
Design
Writing
Video production
Marketing automation
Installation and strike
Translation, ADA compliance
Project management
Printing and production
Fulfillment and distribution

Speaker coaching

Message delivery is as important as message development. Cadence, emotion and eye contact help speakers build rapport with your audience. Preparing leaders for on-camera interviews or major remarks in front of a live audience leads to smoother storytelling. Our experts offer:

Executive speaker coaching and rehearsals
Presentation messaging aligned to the brand story
Presentation design, including graphics and visuals

Creative event activations

Attract sponsors and attendee interest by designing experiences that bridge creative services with interactive enhancements. Our event strategists think beyond the step-and-repeat banner, constructing well-defined “zones” that create long-lasting memories.

Live painting and interactive murals
Empowerment walls
Gifting boutiques
Conversation lounges
Food and beverage tasting stations
Hands-on tech experiences

Experiential learning

Our event design experts know what goes into sessions to help attendees remember what they learned long after the event.

Gamified breakouts
Hands-on hackathons and escape rooms
eLearning modules and AR/VR experiences

Advice for building an event story

Learn from creative direction and event production experts. Our ebook highlights how the event story influences every facet of event strategy and shares examples of ideas in action.