Create a Can’t-Miss Event Experience Using Attendee Insights

Partner With True Experts to Craft The Right Strategy For Your Event

Anticipation is high and everyone—attendees, event marketers and us!—is eager to experience a marketing event like never before.

So, how do you refresh your event in this new world of expectations?

Take the guesswork out of decision making with a data-savvy event marketing company. One who will analyze your mountain of event data so you can invest for the highest engagement, create personalized attendee journeys, and deliver a seamless live, virtual or hybrid event experience.

Event Marketing Challenges Expertly Addressed

Budget

“My budget isn’t changing so how can I enhance the experience?”

Invest in the right places for the best experience.

Talented experience designers turn the ordinary into the extraordinary. All while making the most of your budget with the help of custom reporting dashboards that show where to invest for the biggest attendee impact.

Event Design

“Our event has always been successful, but how can I avoid getting stuck in a “rinse and repeat” pattern?”

Design with intention.

It’s all about understanding your unique audiences’ wants and needs. Analyzing event intel, sales data and audience demographics informs the event marketing strategy. From there, we design an event that engages the right people to grow your business.

Event Marketing

“How effective is event marketing? What are good event marketing goals?”

Measure event success with custom goals and analytics.

Every marketing event is unique, which means goals and success measures are, too. We identify goals first, then monitor audience engagement, demographics and satisfaction to measure what’s working, what’s not and where to try something new.

event analytics dashboards help event design tactics

Event Management

“What is the role of event management companies?”

Seamlessly operate with an expert partner.

As a tenured event management company, we care for all the little details and the large-impact moments so you don’t have to. Experienced producers ensure the event exceeds attendee expectations and sustains your brand’s reputation.

Event Marketing Services That Create Ultimate Engagement

This is the backbone of what we do. Guided by data and expertise, you can feel confident knowing the right services are in place to design the best attendee experience and meet your unique objectives.

Experience Design

Personalization is key to creating a unique marketing event. In-house experience designers get to know your audience, then develop creative theming, a visual identity and engaging communications that connect people with your brand at every interaction.

Event Management

One event management company. Nearly six decades of experience. Using proven processes, a single point of contact works with you to seamlessly execute second-to-none event marketing experiences that meet attendee expectations and stakeholder objectives.

Technical Event Production

A great event is more than using our leading-edge broadcast technology for live, digital or on-demand content. It’s also the content management, speechwriting, speaker coaching, production, gamification and more to build a strong connection between attendees and your event messages.

Sponsorship

With an attractive offer, sponsors will commit year after year. Exclusive on-site invitations. Branded event elements. One-on-one networking. Endless options. Sponsorship prospectus development and execution will demonstrate the overall value that fuels your event’s bottom line.

Incentive Travel

Incentive travel is far more than the destination. The real magic lies in creating exclusive travel experiences that give people high-end hospitality, cultural immersion, and start-to-finish fanfare they’d never be able to do on their own.

Digital Events

Anywhere-work is here to stay, which means so is anywhere attendance. You’ll have confidence working with an event marketing company who’s done it all—simple virtual meetings or multi-day, global virtual or hybrid conferences. You name it, we’ve done it.

Event Gifting

Whether it’s creating pre-event destination intrigue, setting the tone of exclusivity upon arrival or sending home a gift to keep the experience top of mind, on-site gifts create a lasting event experience for your attendees.

Analytics

The key to success is knowing where and how to invest. In-house event analysts segment audiences, research competition, and calculate profitability to show progress against goals and highlight unique insights for how to build upon and continue elevating each year.

Health Risk Mitigation

When the unexpected happens, you don’t have to be unprepared. As a sought-after event management company, you’re in good hands with ITA Group. We partner with multiple COVID-19 testing vendors to deliver flexible, healthy event solutions based on your specific needs.

World-Class Brands Rely on ITA Group

Your team is phenomenal. I would do this again any day of the week and twice on Sunday. If your team is your brand, then you have an amazing brand.
Christina Ortega, Sr. Manager, Sales and Technical Enablement, Conga

See How These Leading Brands Created Exceptional Experiences

How Data Analysis Is Informing Event Design

This global tech brand’s annual user conference generated consistent attendance and buzz. But in today’s digital age, any brand must stay on the forefront of what keeps attendees coming back for more, then exceed expectations once on site.

“Celebration of the Century” Honors Snap-on Associates

When Snap-on wanted to celebrate 100 years of success, they needed an event as inspiring as their people.

An Elite Event Recognizes Employees for Outstanding Service

How celebrating top performers creates emotional connections and reinforces the importance of customer experience.

Combining Top-Performer Incentives & a Training-Focused Virtual Event for Big Impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

Creative Problem Solving & Solid Partnership Elevates Incentive Travel Programs

Our global incentive travel partnerships are built on trust, innovative solutions, financial transparency and amazing experiences for participants.

Consolidating Event Gifting Enhances a Financial Institution’s Meeting Experiences

A large financial services institution was using numerous vendors for on-site gifting at events, leading to a lack of insight into total spend and an inefficient gifting process.

Quick & Easy Pivot From Incentive Travel To Alternate Rewards

How offering world-class awards experiences helped a company achieve their incentive travel recognition goals.

An Event Goes Virtual With Live Simulcast Broadcast

How an In-Person Event Was Broadcast Live to 130 Regional Locations

Employee Event Experience Unites & Leads to Organizational Goal Achievement

Adding creativity and personalization to an already unique employee event inspired unprecedented teamwork and led our client to reach an aggressive 5-year goal.

How a Flawless User Conference Positioned This Brand for New Success

How Premier Partnership Ensured Expert Logistic Execution

An Expo That Masterfully Realigned 7,000 Franchisees With the Brand

How a solid partnership helped Snap-on inspire franchise owners and drive powerful sales momentum with an experiential event.

Capturing Priceless Mindshare With a Massive Auto Parts Distributor Expo

See how this leading automotive aftermarket parts distributor connected with their audience and drove bottom-line growth with an Expo.

Delivering a Clear, Unified Message With an Immersive Employee Event

ITA Group’s 3-day sales conference, punctuated by a corporate-wide business meeting and evening event, is an annual event designed to unify and inspire. To educate and engage. And ultimately, to connect team members with specific business objectives for the year ahead.

Generating Serious Sales Leads With an Unexpected Experiential Event

See how T-Mobile used an experiential event to burst onto the IoT scene as a major player.

Breaking Into New Markets & Inspiring Brand Advocacy With an Experiential Event

Hot off their bold market-entrance announcement at Internet of Things (IoT) World, T-Mobile was ready to shake things up further at Mobile World Congress America.

Hear From Our Experts

Sarah Haines

Vice President—Event Solutions

Article

Pro Tips for Balancing Health & Safety With Attendee Experience

Mark Fisher

Sponsorship Program Manager

Article

One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher

Erica White

Event Strategy Manager

Audio Insight

[Audio Insight] Overcoming the Fear of Change With Event Solutions Director Erica White

Anna Boggs

Analytics Advisor

Article

Video Interview: The Trick to Pricing & Proving ROI for Virtual & Hybrid Events

Hyper-Personalizing Your Attendee Journey With Data—Free Download!

Armed with the right information, you can create a meeting and event program that is ready to emotionally connect with your attendees and make sure they feel known and appreciated. Find out how to do it!