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We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Live event production
Event content strategy
Event sponsorship
Event analytics
Event risk management
Event gifting
Events FAQs

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

Learn more
Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Recognition
Rewards
Platform
Surveys
Learning
Celebrations
Service awards
Safety culture engagement
Employee Experience FAQs

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Customer Loyalty
Customer Loyalty
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Customer loyalty platform
Promotion management
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Customer gifting and rewards solutions
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Customer Loyalty

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Sustainability shapes strategic incentive trip design in Singapore
How an incentive trip to Switzerland inspired insurance agents to win
Designing a human-centered corporate sales kickoff for tech teams
Transforming leadership culture through a high-impact hackathon
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Loyalty platform comparison: End-to-end vs. technology-only providers
5 RFP trends to consider when choosing a corporate event agency
Why the best channel incentives reward behavior, not just sales
5 lessons for more effective AI adoption at work

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[Love your people podcast] Inside AT&T’s culture playbook

In this episode of the Love Your People Podcast, Keith Jackson, Chief Human Resources Officer for AT&T International, shares his unconventional journey from sales leadership into the world of human resources.

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We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB and NKD have all earned 2025 Great Place to Work certifications.

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HomeWhat We DoEvent Marketing

Events that make people feel

Connect With Experts Explore Capabilities
Corporate event attendees enjoying concert
ITA Group corporate event audience watching keynote speaker
ITA Group corporate event attendees dance at silent disco activity
ITA Group large event expo attendees being recognized
user conference attendees in 360 photo booth
Event Marketing
  • Event Marketing
    • Event strategy
    • Event management
    • Live event production
    • Event content strategy
    • Event sponsorship
    • Event analytics
    • Event risk management
    • Event gifting
    • Events FAQs
  • Event Marketing Stories
  • Event Marketing Insights
Get started

ITA Group is the premier global event agency. 
We design event experiences that captivate attendees, drive business results and motivate performance.

Client stories

Inspiring attendees with live events

description here

Immersive learning approach accelerates leadership development program

A high-energy, two-day workshop invited brand leaders to safeguard exceptional F1® Arcade experiences

Event calendar icon Employee event
Event attendee icon 100% of leaders recommended the experience
description here

Corporate event series culminates in a star-powered private concert

Flawless event production led to an anniversary celebration that immersed attendees in the brand’s vision

event calendar icon Corporate event
event attendee icon 20,000 attendees
description here

A global software brand hosts an immersive event experience

Well-aligned environmental design and exciting activations turned a conference after-party into an immersive experience.

Event calendar icon Tech conference
event attendee icon 1,500 attendees
description here

How a flawless user conference positioned this brand for new success

How premier partnership ensured expert logistic execution

event calendar icon User conference
event attendee icon 6,000 attendees
Pharma event attendees networking at corporate meeting

Successful pharma meeting management becomes a global brand standard

Strategically unifying a global pharmaceutical and healthcare brand’s meetings and events

star icon 97% satisfaction among stakeholders
icon of measurement 15% cost savings
Adobe logo
conga logo
Ecolab logo
Holmes Murphy logo
Snap-on logo

BizBash Event Experiences Award winner - Best Incentive Program

Google Cloud — APAC Incentive Event

description here Incentive Travel
description here 270 attendees
Group incentive and recognition trips
Sales kickoffs
Pharma/healthcare meetings and events
Incentive programs
Client experience programs
Tradeshows
Leadership meetings
Event capabilities

Services to elevate your events

ITA Group event solutions cover planning, execution, post-event analysis and continued engagement.

Strategy

ITA Group's event strategy blends creative vision and strategic rigor.

  • Attendee journey mapping
  • Event design
  • Content and creative
  • Analytics
  • Interactive learning
  • Sustainability
  • Sponsorship
  • Gifting
  • Risk management
Design Strategic Events

Management

ITA Group's team of event experts offer on-site and behind-the-scenes support that scales as your event grows.

  • Logistics
  • Group air
  • Sourcing
  • Travel direction
Make events stress free

Production

Your brand is the priority on stage, on screen and in every detail. Effective production creates lasting moments with attendees.

  • Keynote
  • Talent management
  • Environmental design
  • A/V and technical production
  • Engagement technology
  • Management
  • Broadcasting and video production
Create moments that move attendees

Content and creative

Brand identity, speaker content and interactive experiences connect every moment to your message.

  • Strategic storytelling
  • Activations
  • Communications
  • Keynote production
  • Interactive learning
  • Event video production
Turn creative briefs into experiences
Client testimonials

Trusted partnerships. Exceptional experiences.

Your team is phenomenal. I would do this again any day of the week and twice on Sunday. If your team is your brand, then you have an amazing brand.

Christina Ortega, Sr. Manager, Sales and Technical Enablement, Conga
calendar icon Incentive travel
ITA Group incentive travel balloon artist

The entire event was over any possible expectation … It was a 10+ out of five possible points. I am very thankful for having been part of this experience—it was incredible!

Event attendee
calendar icon Incentive Travel
award icon Awarded “Best incentive travel or experiential program”
Employee event attendee enjoying circus activities

ITA Group continues to prove that strategic events can drive powerful sales momentum and alignment, brand engagement and impressive ROI.

Client
Event calendar icon Corporate event
event attendee icon 5,000 attendees
ITA Group team members reviewing event financials

ITA Group creates solutions that impact our company’s financials, avoid risk and improve the attendee experience.

Sr. Group Manager Incentive Systems
event calendar icon Sales incentive trip

Strategic impact at thousands of corporate events

0 60+ years of expertise
0 4K+ events over 10 years
0 95+ countries operated in

A comprehensive event partner

Dedicated team

Our in-house event team brings years of experience from working around the globe. Leading brands trust us to handle big-picture and down-to-the-details event management. 

  • Attendee management
  • Communications
  • Technology
  • Production
  • Facilitation
Event types

We tailor the event format to fit your purpose, whether it’s unifying your remote workforce, engaging channel partners or celebrating a major launch.

  • Company-wide celebrations across continents
  • Global user summits
  • Trade shows and product walks
  • Hybrid trainings
  • Annual meeting broadcasts
  • Incentive travel
Industry support

 

Broad experience across all industries gives us fresh ideas and proven solutions. We research to understand your unique audience, brand values, event goals and business objectives. Experience creates efficiencies that save time and money.

  • Technology
  • Pharmaceuticals & life sciences
  • Manufacturing
  • Insurance
  • Wholesale
  • Retail
  • Finance & banking

Connect with our team

Amplify your event’s impact by partnering with ITA Group

  • What We Do
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