Selecting a channel incentive solution ebook Highlights from ITA Group's Selecting a channel incentive solution ebook

Find the best channel incentives platform and provider for your organization

Download "Selecting a channel incentive solution"—a guide and workbook all in one. You’ll gain expert insight into how to choose the best channel incentive management company and platform to motivate your partners, streamline manual processes and meet your business goals.
 

Maximize your incentive strategy

After helping you understand the current channel partner landscape, the "Selecting a channel incentive solution" guide shares three steps for evolving your incentive program into a more strategic and impactful initiative.
  1. Evaluate your current program. Where is it underperforming and why? Are you getting lackluster engagement? Is your technology clunky or outdated? Are gaps in data making ROI tracking difficult? Assess these factors and more. 
  2. Develop ambitious yet attainable goals. To transform your program, be mindful of scope and duration, specificity and measurability, sell-in and sell-out strategies, and flexibility and adaptability.
  3. Find the right channel incentive management provider and platform. You’ll explore platform scalability and adaptability, security and compliance, personalization and tiering, and data preparation and systems integration (among other things). You’ll also consider training options, administrator experience and channel partner expertise.

Look for incentive platform and provider pitfalls

Some platforms and providers simply won’t match what your company is looking for. Maybe their size, pricing model or support are lacking. As you explore options, watch for signs that the provider isn’t in sync with your goals. Learn how to spot these red flags.
  • Lack of transparency
  • Insufficient support
  • Hidden costs
  • Limited customization
 

Optimize your channel incentive program

Once you know what to look for in a platform and provider, you can put your plan into action! 
  • Use the resources in this guide to research, analyze and organize what your incentive program has, what it needs and how you’re going to get it
  • Get personalized advice from our incentive management experts on how to optimize your channel partner program
  • Feel good about shifting from traditional solutions into personalized incentive strategies that drive desired behaviors across multiple audiences

Find out how to choose the right incentive program provider and platform