Engaging Employees in Your ESG Strategy: A New White Paper

By: ITA Group
person reading esg white paper on tablet


Now more than ever, employees are requiring companies to improve their environmental, social and governance (ESG) efforts. According to Willis Towers Watson, 55% of employees would choose to work for a socially responsible company, even if the salary offered was lower.

Despite this increased emphasis on transparency and improvement in ESG strategies, many efforts have still focused on surface-level initiatives that don’t always connect with employees on a personal level.

How Employee Perceptions Affect Success

Organizations need to move beyond just making statements about their ESG strategy to actually following through on them so employees believe in—and work in accordance with—stated goals. In our latest research study, ITA Group identified several challenges impacting employee buy-in for company sustainability efforts and looked for ways those challenges could be overcome.

Our data revealed several factors contributing to ESG challenges, including an employee’s:

  • Tenure
  • Affinity with senior leadership
  • Perceived authenticity of mission and values
  • Generation
  • Industry
  • Type of work

Related: Dive deeper into our landmark study on how to motivate and retain employees

In our new white paper, “Stay True to Your ESG Strategy: How Employee Perceptions on Organization Mission, Values & Culture Affect Success,” we identified several ways to improve how you can engage employees to achieve your ESG outcomes.

Topics covered in the white paper include:

  • The impact of sustainability strategy on employee experience and retention
  • Why employee confidence in progress toward ESG outcomes is lagging
  • Five ways to create employee buy-in for increased success

Use this white paper to revitalize your efforts to accomplish your ESG goals and give employees a renewed sense of purpose, meaning and pride in their work and their organizations, as well as what their organization can do for the world.

Learn how to get the entire organization to buy in to and live out corporate ESG goals. Download the white paper today.

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ITA Group

ITA Group custom-crafts engagement solutions that motivate and inspire your people. ITA Group infuses strategies that fuel advocacy and drive business results for some of the world’s biggest brands.