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What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

Explore our solutions
Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Event production
Event content & creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Safety culture engagement 
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Channel Partner Solutions
Channel Partner Solutions
Expertise
Channel strategy and consulting
Channel data and partner insights
Channel partner incentive platforms
Channel partner marketing and automation tools
Channel sales claims management

Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

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Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives
Incentives
Expertise
Sales incentives
Nonsales incentives
Points-based awards programs
Award fulfillment

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Event Marketing
Incentive Travel
Employee Experience
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What's New
A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
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What's New
3 signs it’s time to re-evaluate your dealer incentive program
What’s new in event planning and incentive travel: June/July 2025 issue
10 ways to promote core values in the workplace
4 ways to mitigate risk and protect your corporate event budget

On-demand webinar

Love your people podcast: Building a values-based company culture

Tune into our latest podcast to hear about how Crystal Hanlon’s 30+ year tenure at The Home Depot has shaped her views on culture development and employee engagement–especially for their thousands of retail workers.

Watch now
About Us
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News

We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB, Hartmann Studios and NKD have all earned 2024 Great Place to Work certifications.

See why we're a great place to work
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Find your fit with us

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You'll hear us say people are our biggest asset. And the people are what make ITA Group culture so much different than anywhere else. It's a difference you can feel.

At ITA Group, perspectives are valued, talents are wanted and voices are encouraged. Our five guiding values—Act Like Owners, Solve Problems, Be Authentic, Serve Others and Have Fun—are the core of who we are as an organization. The values foster a welcoming and safe environment where each person, with a unique background, education and perspective, is respected and has the power to impact our organization, our clients and each other.

Because we believe diversity makes us stronger, ITA Group recruits, motivates and develops outstanding individuals from diverse backgrounds and experiences. We aim to maximize everyone’s potential by embracing their uniqueness, and creating an inclusive culture where team members feel comfortable bringing their true authentic selves to work.

 

95%

of team members think ITA Group is a great place to work.

98%

feel good about the ways they contribute to the community.

97%

believe they are treated fairly regardless of age, race, gender or sexual orientation.

97%

agree that management is honest and ethical in its business practices.

96%

say team members are given a lot of responsibility.

96%

feel they are able to take time off from work when necessary.

Join a great place to work. Literally.

Creating engaging employee experiences is at the heart of what we do and who we are. We’re honored to be recognized by several top organizations:

  • Great Place to Work® and Fortune: Best Medium Workplaces; Best Workplaces for Women; Best Workplaces in Consulting and Professional Services; Top 100 Best Small & Medium Workplaces
  • PEOPLE Magazine's 100 Companies That Care in 2024: Employers Putting Their Communities First
  • The Forrester Wave™: Channel Incentive Management (CIM): Named among Top Channel Incentive Management Companies
  • CMI 25: Service Awards—15 years running
  • Event Marketer: Best Places to Work in Events
  • MarCom Awards: 225 awards in the last 11 years
  • ALS of Central Iowa: Volunteer of the Year Award
  • ESOP Association Awards Annual Awards for Communications Excellence (AACE)
  • CIO Review: 20 Most Promising HR Tech Solution Providers
  • WorldatWork: Seal of Distinction
  • United Way of Central Iowa: Hand Raiser Award; Spirit of Central Iowa Award
  • Technology Association of Iowa: 2023 Prometheus Award, Creative Technology Solution of the Year for AI-Powered Channel Sales Claims Product
Great Place to Work
Best Workplaces Consulting & Professional Services
Best Workplaces in Events
WorldatWork Seal of Distinction

Did you know? 
63% of ITA Group leaders are women and 55% of senior leaders are women. 

The benefits of working here

We offer team member benefits that are competitive within the industry and our community. How do we know? We’re continuously evaluating to make sure we’re offering our team members what they need, when they need it.

Competitive benefits you count on

  • Employee Stock Ownership Plan (see the below video for how the ESOP is a key part of our culture)
  • Health/Dental/Vision insurance
  • 401(k)
  • Paid Parental Leave
  • My time off (take time off when you need it)
  • 3 weeks paid team member sabbatical and work abroad options
  • 10 paid holidays (including 1 devoted to well-being!)
  • Flexible spending and health savings accounts
  • Identity theft coverage
  • Employee assistance program
  • Financial wellness education
  • Health and wellness programs
  • Ongoing training, career development and education opportunities
  • Organizational committee involvement opportunities

Not-so-status-quo benefits you crave

  • Flexible work arrangements (never submit time off for a Dr. appointment again!)
  • Remote work options (work wherever you do your best work)
  • Gender-neutral smart casual dress code (sneakers and sweatshirts? You bet!)
  • Social and family events
  • ITA hoorays (social gatherings to celebrate our success)
  • Anniversary awards
  • Team member recognition and awards program
  • Diversity and inclusion initiatives
  • Community discounts and event ticket opportunities
  • Volunteer time off and community involvement opportunities
  • Annual corporate business meeting and after party
  • Quarterly business updates featuring senior leadership
  • The ITA Group bike fleet (yes, we have our own fleet—have you seen us pedaling the streets?!)
  • Surprise perk-ups (hello, traveling treat bars!)
  • Shuffleboard and other café games

Our team members say it best

Hear our team members say what being an employee owner means to them.

ITA Group is a stellar company for those who are hungry to not accept the norm and find creative ways to influence their team, clients and ultimately the people we are creating programs to engage and inspire!

I am a boomerang team member—I worked here, left and returned after several years. The corporate culture, people and employee focus is hands down the best in the metro!

The people I get to work with are what I enjoy most about working here. Team members are talented, dedicated, inspiring, hard-working and thoughtful. The caliber of people here is beyond exceptional.

Since starting at ITA Group, I get to help improve people’s lives across the entire country. The programs I work on affect over half a million people a year.

I left the company once for a few months, but realized I didn’t know how great I had it. When they offered the opportunity to come back, I accepted. It’s really my second family.

The culture at ITA Group brings team members together and motivates them to deliver their very best.

Ready to find your fit?

We’re eager to connect with you about your future career.

Questions? Email us.

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