Transactional Channels: 3 Ways to Optimize Existing Channel Partner Programs


When you work on your partner ecosystem, transactional channels are a great place to start because you can see some quick wins—even with minimal strides in partner data collection. In fact, those partners that have spent years disengaged may actually find a home somewhere else in the program that has, up until now, only pushed them to sell.

Download the white paper to see the three areas of focus we’ve seen return positive results for clients with transactional programs:

  1. Optimization
  2. Expansion
  3. Reactivation
By focusing on optimization, expansion and reactivation, you can have a big impact (and quickly) on your transactional partners. This will also set your non-transacting partners who help you fill your funnel and retain your business for success.