Incentive solutions that deliver ROI

The new standard for partner loyalty, sales growth and stronger performance

ITA Group’s incentive solutions connect you with the people who influence your business—from partners and sales to service and support. Rewarding the right behaviors with data-driven strategies means more revenue, long-lasting relationships and increased growth across every channel.

Program types

Incentive programs tailored to your goals

Whether you want to build partner loyalty, increase contractor purchases, boost sales, encourage referrals or maintain brand standards, our incentive solutions fit your specific needs. You’ll build lasting relationships and keep your customers coming back.

Channel loyalty

Loyalty isn’t just earned, it’s nurtured. Our programs help you become the brand partners choose first, again and again. Whether it’s a dealer, distributor, reseller or independent sales rep, those lasting relationships increase revenue.

User-friendly platform highlights the most important information for admins and participants
Segmented partner journeys and incentives personalize the experience
Data insights help you act with confidence
Personalized rewards, gamification and targeted communications engage partners
Claims automation offers an effortless submission experience
Learning and enablement empowers partners with knowledge, skills and support

Contractor loyalty

Contractor loyalty programs that focus on growth, not just rewarding for every dollar spent, results in more sales growth and customer retention. We help you build programs that address contractors’ wants and needs to help them make better purchasing decisions.

Accessible and user-friendly platform
Compelling rewards (link to new Incentives/rewards)
Custom program branding and communications
On-demand reports and interactive dashboards
Participant and admin support

Incentives

Flexible programs and rule structures reward behaviors that matter, from closing deals to delivering standout service.

Proven strategies motivate the people who influence performance—whether they’re selling, supporting or shaping the customer experience.

SPIFs, bonuses and fast starts
Segmentation
Gamification and leaderboards
Training and certification (link to new Incentives/training-enablement)
Must-have rewards (link to new Incentives/rewards)
Compelling program communications
Participation and performance metrics

Referral programs

Referrals are built on trust. Here, it’s easy for partners to share what they love and get rewarded for it. Intuitive tools and seamless integrations create a referral workflow that feels effortless.

Streamlined referral management
Performance tracking
User-friendly admin experience
Tailored earning structures
Segmented communications
Personalized rewards

Brand standards and compliance

Every program reflects your brand at each incentive touchpoint. Partners experience your values clearly and consistently, while remaining compliant.

Platform to track eligibility, submissions and progress
Rule structure guidance
Dashboards with real-time reporting tailored to your KPIs
Program communications

Our clients

Client stories

Unlocking performance and lasting loyalty through incentive programs

An upgraded incentive program included gamification to improve retention, customer scores and training

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258% increase in engagement over 5 years

A new referral program generated market share and produced higher monthly recurring revenue

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11:1 lifetime ROI

Personalized goals and rewards fuel 10+ years of market‑leading contractor loyalty

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187% greater purchases by targeted vs. nontargeted audiences

Incentive platform

Incentive technology powers performance

Behind every great incentive program is a platform that makes it run smoothly. We built ours so you can launch fast, scale easily and stay focused on what matters: performance.