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We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Event production
Event content & creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Safety culture engagement 
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Channel Partner Solutions
Channel Partner Solutions
Expertise
Channel strategy and consulting
Channel data and partner insights
Channel partner incentive platforms
Channel partner marketing and automation tools
Channel sales claims management

Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

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Customer Solutions
Customer Solutions
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Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives
Incentives
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Sales incentives
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Points-based awards programs
Award fulfillment

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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What's New
A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
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10 ways to promote core values in the workplace
4 ways to mitigate risk and protect your corporate event budget
5 real examples of best-in-class channel partner incentive programs
A step-by-step guide on aligning employer brand and experience

On-demand webinar

Love your people podcast: Building a values-based company culture

Tune into our latest podcast to hear about how Crystal Hanlon’s 30+ year tenure at The Home Depot has shaped her views on culture development and employee engagement–especially for their thousands of retail workers.

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We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB, Hartmann Studios and NKD have all earned 2024 Great Place to Work certifications.

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HomeWhat We DoChannel Partner SolutionsChannel strategy and consulting

Action-oriented channel strategy and consulting

Our consultative approach uses cutting-edge research, data analysis and intel gathering. From there, tailored recommendations bring tangible business impact like sales growth, higher engagement, increased loyalty and a simplified partner experience.

Channel Partner Solutions
  • Channel Partner Solutions
    • Channel strategy and consulting
    • Channel data and partner insights
    • Channel partner incentive platforms
    • Channel partner marketing and automation tools
    • Channel sales claims management
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  • Channel Partner Solutions Insights
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Transform your channel programs with actionable strategies

 

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Practice areas and insights address your needs

Sales improvement

You’ll get recommendations on the best ways to grow sales and market share with your indirect audience. A channel incentive assessment looks at your program’s current rule structure, earning data and existing sales history, coupled with behavioral analysis.

See it in action: We analyzed 12 months of sales data to help a leading financial services provider effectively engage their channel and drive optimal results. We recommended a shift to segmented earning structures and goals paired with spurts to combat seasonal sales declines. The result was higher dealer performance.

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Enablement and training

The right enablement for your growing ecosystem will make you the vendor of choice. Our path-to-purchase study identifies customer buying patterns that help create and prioritize the right content to gain traction and help your partners deliver the best customer experience.

See it in action: Understanding customers’ purchasing behaviors and values helped our technology client grow market share and loyalty in the small business segment. Findings from the research guided recommended product optimizations, enablement and training opportunities in both pre- and post-sale to create better customer experiences and achieve results.

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Program innovation and best practices

You’ll be 100% confident on where to invest time, resources and improvements by using a combination of partner feedback, ITA Group expertise and program data analysis. Innovative, proactive recommendations like earning structure, communication tactics, additional incentives and more will make the partner process as easy as possible, while generating maximum engagement to remain relevant in your industry.

See it in action: We helped an automotive parts distributor gain significant insights into their store performance by analyzing purchasing behavior and standards program participation. Together, we built a plan for a new incentive program structure focused on store profile versus store sales to better target owners with standards and incentive initiatives.

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Partner experience (PX)

Digging deeper into the partner experience pinpoints areas of complexity to simplify, benefits to keep or cut and make-or-break moments. All with the goal of improving the experience and winning loyalty from your downline channel.

See it in action: When a materials and construction business wanted higher engagement from their partners, we recommended UX and PX assessment to identify gaps and know exactly what contractors wanted from the program. The findings led to program improvements phased in over time, resulting in higher participation, claiming and sales.

Program simplification

A refreshed, consolidated channel program strategy helps overcome complex, legacy or lagging programs by activating new and existing partners. Plus, you’ll feel confident knowing you’re making the right changes and updates based on partner-centric behavioral analysis, program benefits research and UX and PX assessments.

See it in action: A top manufacturer’s legacy channel partner incentive program needed a refresh to keep up with and beat the competition. We supported with a program assessment, data analysis and modeling, competitive intel and participant interviews. The program overhaul led to 26% increase in sales, 34% increase in units sold and 24:1 ROI.

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Partner mindshare

Running a lean channel marketing team? A strong communications plan focuses on earning partner wallet share, preference and loyalty. When you communicate more clearly, frequently and with relevance, partners increase engagement and keep your brand top of mind.

See it in action: A legacy automotive program needed to breathe new life into their communication touchpoints. We designed a communications strategy by understanding the program phases and tying communications to the brand’s values. From there, specific touchpoints along the journey created a consistent message and experience, cultivating a culture beyond just incentives.

Competitive intel

No more losing market share or fighting to keep up with competitors. The right mix of research on competitors, buyers’ journeys, customer segments and partner sentiment shows how to evolve, innovate and invest while aligning with corporate objectives.

See it in action: We helped a leading automotive manufacturer uncover and analyze competitive insights to justify program spend and modifications. After the program modifications, enrollment and engagement hit an all-new high. This helped them earn sales they’ve never gotten previously, successfully stealing market share.

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Segmentation

Advanced segmentation helps you overcome channel complexity and lagging partner motivation. Industry-specialized analysts look at your data, third-party data and your goals to identify key segments, including behavioral design tactics to motivate each group.

See it in action: A leading manufacturer needed to overcome two challenges: reaching an audience spread across nearly 900 dealerships nationwide; and justifying the existing incentive investment. Our data experts analyzed program history, audience details and existing structures, which led to recommending new segmentation and program design, promotions, and stretch goals.

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Voice of the partner

A consistent and actionable voice of the partner practice continually pulse checks your channel to know exactly how they feel about your program and what matters to them. Voice of the partner practice lends itself to better program improvements, strengthened by our team’s expert insights and behavioral analysis. A bonus is gathering competitor intel, wallet share, motivation tactics, support, marketing materials and more.

See it in action: A leading automotive client implemented ongoing survey questions to keep a pulse on the partner experience and motivation, and fill in gaps in demographic and firmographic details. The use of progressive surveys (show a new single question at each login) helped our client learn more about what motivates their participants and how much the program influences them, as well as gain feedback on training and where to invest for future additions.

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Our approach to actionable channel strategy and consulting

A combination of four elements fuel our consulting and strategy work. Clients may use all or only one—whichever best fits their consulting needs.  

Gathering new intel

Surveys, focus groups, interviews, studies and bespoke research

Analyzing existing data

Audits, assessments, gap analysis, data review and segmentation work

Facilitating workshops

Co-creation, ideation, workflow and educational sessions

Designing and mapping

Expert interpretation, content recommendations, actionable design and journey mapping

Let's answer your top channel questions

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