Creating emotional connections between customers and your brand is now easier than ever with relevant, engaging and personalized experiences.
Design, execute and manage the ideal customer loyalty and engagement program with our flexible SaaS technology platform. Segment audiences on the fly, and create and trigger personalized experiences, awards, offers and promotions down to the individual using first- and zero-party customer data.
Everything you need is right at your fingertips. Build robust customer profiles and instantly see a complete view of customer activity with our technology platform. Whether viewing an individual or your entire audience, determine which customers to engage next and with what message.
Our technology platform makes it easy for brands to use the right relationship scoring for loyalty and engagement programs. We go beyond satisfaction and interactions to include five emotional metrics like engagement, loyalty, value, influence and sentiment to give a complete picture of your customer relationships. Using that scoring, we then create communications and offers, ready for immediate use.
Get your data in and out faster by seamlessly integrating your existing MarTech stack. No more IT input, coding, testing, or kinks to be ironed out. Instead, you have easier connections between brands and customers, which leads to an improved engagement strategy.
HTK, ITA Group’s wholly owned subsidiary, was recognized for its customer loyalty and engagement technology as part of Forrester’s The Loyalty Technology Solutions Landscape, Q4 2022: Forrester’s Overview of 38 Vendors. The technology is now embedded in ITA Group’s customer platform, empowering brands with innovative data insights, machine learning and loyalty marketing solutions.
Access to the full report is available to Forrester subscribers or for purchase here.
In addition to our robust, proprietary SaaS platform, customize your program with additional capabilities to deliver desired customer outcomes and achieve your business goals.
Unlock the potential of a data lakehouse—a modern way of storing data and analytics with a fully featured BI stack and machine learning. Get more value from your data with fewer IT headaches
Your all-in-one cloud software solution for personalized customer loyalty and loyalty program management, helping you to grow advocacy, revenue and lifetime value.
Build longer-lasting relationships by jointly orchestrating customer-centered marketing automation.