OUR FAMILY OF COMPANIES
ITA Group
CMB
Hartmann Studios
NKD
HTK
International Travel Associates
More
Chadwick Martin Bailey
Hartmann Studios
NKD
HTK
International Travel Associates
ITA Group
ITA Group. Link to homepage
What We Do
Event Marketing
Event Marketing
Event Management
Technical Event Production
Event Sponsorship
Digital Events
Event Gifting
Event Analytics
Event Health Risk Mitigation
Incentive Travel
Employee Experience
Employee Experience
Employee Recognition
Employer Branding & Communications
Employee & Corporate Events
Milestone Awards
Channel Partner Solutions
Channel Partner Solutions
Channel Strategy & Consulting
Channel Data & Partner Insights
Channel Partner Incentive Platforms
Channel Sales Claims Management
Customer Solutions
Customer Solutions
Customer Loyalty Platform
Customer Engagement Platform
Customer Solutions Technology
Breakthrough Customer Touchpoints
Incentives
Incentives
Sales Incentives
Sales Support & Service Incentives
Award Fulfillment
Our Work
Insights
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
About Us
Careers & Culture
Serving Our Community
News
News
Page
Contact
Facebook
Twitter
Instagram
Linked In
Search Our Site...
Show Alert Message

Get the latest tips and trends on the topics you care about right to your inbox. Subscribe to Insights

HomeWhat We DoCustomer SolutionsCustomer Solutions Technology

Experience the Next Generation of Customer Loyalty & Engagement Technology

What We Do
  • Event Marketing
  • Incentive Travel
  • Employee Experience
  • Channel Partner Solutions
  • Customer Solutions
    • Customer Loyalty Platform
    • Customer Engagement Platform
    • Customer Solutions Technology
    • Breakthrough Customer Touchpoints
  • Incentives
loyalty technology landscape

Creating emotional connections between customers and your brand is now easier than ever with relevant, engaging and personalized experiences. 

Design, execute and manage the ideal customer loyalty and engagement program with our flexible SaaS technology platform. Segment audiences on the fly, and create and trigger personalized experiences, awards, offers and promotions down to the individual using first- and zero-party customer data. 


Take Customer Engagement & Loyalty to the Next Level 

Talk With An Expert

360-Degree View of Your Customers

Everything you need is right at your fingertips. Build robust customer profiles and instantly see a complete view of customer activity with our technology platform. Whether viewing an individual or your entire audience, determine which customers to engage next and with what message.

Core Platform Features
  • Customer profile building and dynamic segmentation (collect and act on first- and zero-party data)
  • Multi-channel campaign management
  • Email, SMS, app push notifications and voice communication triggering
  • Personalized “next-best” offers
  • Real-time promotions engine (POS and payment integration)
  • Loyalty management
  • Dynamic member loyalty and engagement scoring
  • Extensible API integrations
  • Data lakehouse and AI-powered analytics
  • Flexible role-based user permissions
  • Full self-service capabilities to build and manage programs
null
Customer Relationship Scoring

Our technology platform makes it easy for brands to use the right relationship scoring for loyalty and engagement programs. We go beyond satisfaction and interactions to include five emotional metrics like engagement, loyalty, value, influence and sentiment to give a complete picture of your customer relationships. Using that scoring, we then create communications and offers, ready for immediate use. 

  • Deeper Insight & Understanding: Highlight patterns and trends to better understand what drives value and loyalty to shape program strategies 
  • Early Issue Detection: Identify segments of concern quicker
  • Behavior Tracking & Recommendations: Track customer behavior changes and get enhanced recommendations to set up events, behavior drivers and activities
null
Third-Party Platform Integrations

Get your data in and out faster by seamlessly integrating your existing MarTech stack. No more IT input, coding, testing, or kinks to be ironed out. Instead, you have easier connections between brands and customers, which leads to an improved engagement strategy. 

  • Flexible, user-friendly technology solutions
  • Custom integrations built in only a few weeks (if necessary)
null
loyalty technology landscape

Customer Platform Recognized in The Loyalty Technology Solutions Landscape, Q4 2022, by Independent Research Firm 

HTK, ITA Group’s wholly owned subsidiary, was recognized for its customer loyalty and engagement technology as part of Forrester’s The Loyalty Technology Solutions Landscape, Q4 2022: Forrester’s Overview of 38 Vendors. The technology is now embedded in ITA Group’s customer platform, empowering brands with innovative data insights, machine learning and loyalty marketing solutions.

Access to the full report is available to Forrester subscribers or for purchase here.

Tailor the Core Platform to Fit Your Specific Needs

In addition to our robust, proprietary SaaS platform, customize your program with additional capabilities to deliver desired customer outcomes and achieve your business goals.

Machine Learning & AI-Driven Data Insights

Unlock the potential of a data lakehouse—a modern way of storing data and analytics with a fully featured BI stack and machine learning. Get more value from your data with fewer IT headaches

  • Time-Series Groups: Track the behavior of different customers segments over time
  • Rich Analytics & Reporting: Connect your marketing efforts to real business results
  • Recommendations & Advice: Receive proactive machine learning-based predictions and next-best actions
  • Code-Free Data Exploration: Offer AI-powered insights anyone can use
  • Intelligent Predictions: Use proprietary models for churn, lifetime value and more
  • Custom Machine Learning Models: Uncover more insight with custom-built algorithms 

Real-Time Promotions Management

Boost sales revenue and profit margins with highly personalized, intelligently targeted promotions while optimizing offers that provide the greatest impact. 

  • Next-Best Promotion: Use AI to automatically select the best offer in the moment 
  • Conflict Management: Take control of how conflicting promotions are handled
  • Meaningful Metrics: Quickly connect your ecommerce and POS platform
  • Real-Time Decision: Choose the right offer across a range of promotion types
  • Financial Optimization: Test different ways to maximize the impact of each promotion 

Customer Advocacy & Retention

Your all-in-one cloud software solution for personalized customer loyalty and loyalty program management, helping you to grow advocacy, revenue and lifetime value

  • Loyalty Behaviors: Go beyond the purchase and awards for any activity
  • Custom Portal: Engage members in a personalized, mobile-friendly way 
  • Coalition Support: Allow multiple brands to contribute to points earning and burning
  • Seamless Integration: Connect to your POS, mobile app and more with rich APIs
  • Personalized Offers: Deliver real-time recommendations tailored to each member
  • Gamification: Boost engagement with member tiers, loyalty groups and more

Marketing Automation

Build longer-lasting relationships by jointly orchestrating customer-centered marketing automation.

  • Dynamic Content: Boost engagement with content tailored to each customer
  • Rich Customer Database: Fully integrated with our core platform for deeper insight
  • Multi-Channel Content Creation: Design emails and clickable SMS or push messages
  • Triggered Messages: Re-engage churn risks or deliver timely content automatically
  • Analytics & Reporting: Analyze the impact and success of each campaign 

Request a Platform Demo to Get Started Today 

Contact Us
  • What We Do
  • Event Marketing
  • Incentive Travel
  • Employee Experience
  • Channel Partner Solutions
  • Customer Solutions
  • Incentives
  • Our Work
  • Insights
  • Event Marketing
  • Incentive Travel
  • Employee Experience
  • Channel Partner Engagement
  • Customer Engagement
  • Incentives
  • About Us
  • Careers & Culture
  • Serving Our Community
  • News
  • Contact Us
Follow Us Facebook
Twitter
Instagram
Linked In

© 2023 ITA Group | Privacy Policy