What a year it’s been. The past 12 months have seen existing trends accelerate years ahead as many brands sped up their digital transformation and OEMs and distributors were faced with supply chain and inflation disruptions.
While it’s exciting to look forward to all the channel partner potential in 2022, we also want to look back over the year at the best articles that remain relevant moving into the new year. These 10 articles rose to the top, so we feel compelled to share again.
1. How to Create Relevance & Personalization in Channel Partner Programs
A personalized and seamless partner experience will improve the end-customer experience by eliminating the friction that prevents partners from meeting the needs of the end customer. When organizations make working in their channel simple and engaging, partners can focus on what they do best: sell. Learn more about creating relevance and personalization
in channel partner programs.
How do you define “partner experience”? Why is it important? What’s included in the partner experience? Where can you start improving today? What is the value of personalization? And how you can measure partner experience? While companies may not have direct control over partners, brand owners have the opportunity to influence partner organizations to provide a better customer experience. Hear the answers to all these questions and more in this audio Insight
Smart vendors are moving away from rewarding partner reps solely for finish line results. Instead, they’re rewarding desired actions taken at different stages in the buyer’s journey where a change in partner behavior is desired. Learn how to influence channel behaviors earlier in the relationship
, which leads to better participation, higher engagement and more profitable partner relationships.
A plan designed to engage participants is critical—where they’re at, in their own time, within the journey—across the three As (Attract, Activate, Accelerate). Recognizing participant uniqueness should inform your design process to ensure that you put these phases on a self-paced timeline, prompting different roles with personalized behaviors. Learn how to ensure partner engagement and onboarding success
Channel partner events can provide invaluable opportunities for understanding the latest industry trends, networking with other professionals and honing expertise. But planning, executing and measuring the impact can be complicated. Read the event best practices
we wrap into every partner event we design.