Harnessing the Emotional Connection of Immersive Event Experiences


When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

In this ebook, we:

  • Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness
  • Identify 4 key influences that bring fresh energy to event design
  • Share real-world examples of how thoughtful touches build emotional connection
  • Consider how to co-create the event with attendees through a process of asking, immersing and assessing

Live events have the power to inspire. Harness it.