Applying segmentation: a blueprint for channel partner ecosystem success

Applying Segmentation: A Blueprint for Channel Partner Ecosystem Success


One of the most accurate ways to see improved outcomes is with advanced segmentation. To make segmentation a reality, you need to apply some analysis to your collected partner data. Your goals and objectives will inform the type of segmentation analysis you will need to do. Where do you start? Well, how much do you know?

In this white paper, we explore the importance of providing each person in your partner ecosystem the most relevant pieces of content, training and information. Additionally, you'll also learn:

  • What data you should collect
  • Best practices for analyzing partner data
  • How to better support your partners

Despite its potential for huge success, creating successful partner programs isn’t a piece of cake. It takes time, effort and—most important—strategic planning.