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HomeWhat We DoIncentivesPoints-based awards programs

Amplify your incentives with a points-based awards program

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What We Do
  • Event Marketing
  • Incentive Travel
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  • Incentives
    • Sales incentives
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    • Points-based awards programs
    • Award fulfillment
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Successful incentive programs involve more than just extra cash in participants’ pockets.  

Too often, cash-based incentive programs are cumbersome to run and struggle to maintain long-term engagement. A points-based incentive program solves those problems by tapping into human motivation and rewarding desired behaviors. 


“Participants working toward a tangible award boosted their performance 24% over those working toward a cash award.” 

—University of Chicago

Points-based award programs yield exceptional results

Designed by tenured incentives experts, our proven, customizable points-based programs drive the specific behaviors—large or small—earners need to exhibit in order to meet almost any of your brand objectives.

Motivate earners, including channel partners, employees and customers, through meaningful awards that result in more participation, brand loyalty and results. Flexible points-based programs increase engagement while greatly reducing administrative burdens.

Advantages of our points-based incentive solutions

Meaningful awards promote power of choice

No two individuals are the same, so why should their award choice and experience be? With a robust catalog of award options to motivate all personalities, ITA Group embraces the power of choice as an effective way to boost engagement through personally meaningful awards. A wish list feature on the program’s platform to track award-goal progress further drives engagement.

Flexibility engages all participants

Off-the-shelf solutions never fit perfectly. Our personalized points-based rewards programs are built for your unique participant types, geographic regions and more. The technology gives you the flexibility to make incentive program changes on the fly: administrators can easily add, change or remove promotions and import points at any time.

Dive deeper into what makes a successful program with the Ultimate Guide to Creating High-Return Incentive Programs.

“Companies need to spend 3x as much in cash to produce the same results as tangible awards.”

—WorldatWork

image of points-based incentive platform features

Budgetary control maximizes impact

Take your incentive dollars further with the ability to set up multiple budget centers and promotions. We’ll optimize your results by setting a point value that controls spend while still driving program engagement.

Find your personalized incentive budget with our Channel Incentive Calculator.

Platform simplicity increases participation

A user-friendly platform reduces participation barriers and allows earners to easily track their points, redeem rewards and access program information. Administrators can rely on our dedicated account support to set up and streamline any promotions and administration. 

Clear reporting offers actionable data

Program administrators can track points issued, allocated and redeemed through promotions, peers and field teams—all collated into easy-to-understand reports. Actionable data on what’s driving results will help us evolve the program with your audience and support primary user groups with additional point budgets to issue at their discretion.

Gamification keeps up engagement

Gamification elements maintain program excitement for multiple audience types throughout the life of your points-based program. Use badges, leaderboards, game entries and quizzes to give participants opportunities to earn extra points, ensuring the program stays top of mind.

Motivate and engage participants with points-based awards

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