Improve Your Customer Loyalty Program by Updating Your Platform

Find out how you can avoid the pitfalls of a stagnant customer loyalty platform and why prioritizing an upgrade could improve your programs. 


Stop Losing Revenue on an Outdated Customer Loyalty Platform

If you haven’t evaluated your customer loyalty program recently, it’s time to consider the many benefits of upgrading your platform (replatforming). Doing so could not only improve your customer’s engagement but also your bottom line. 

Loyalty programs are evolving. New customer demands have been forcing a shift from typical spending-based programs to ones that rely more heavily on customer behaviors. Giving customers a reason to be more emotionally connected with your brand will inherently create more loyalty, but many legacy programs are not equipped to deliver. 

Read The Ultimate Guide to Updating Your Loyalty Platform to Learn: 

  • How to determine if it’s time to update your customer loyalty program
  • Best practices for transitioning platforms
  • How to choose the right partner and platform
  • Key takeaways and tips for migrating to a new platform

52% more value is perceived by customers who feel an emotional connection to a brand

—Harvard Business Review

How You Know It’s Time to Upgrade Your Outdated Loyalty Platform

Stagnation is the enemy of progress. To succeed in an ever-changing customer loyalty landscape, you need to evolve or risk falling behind. Delivering value to your customers should be a top priority. 

Without necessary modernization, your program could struggle to compete with organizations that have figured out how to maintain customer loyalty. Think about potential technology upgrades you could make.


The 4 Stages of Transitioning to a New Customer Loyalty Platform

While it’s important to consider the technology itself, it’s not the only thing to keep in mind. Asking questions about your customers and their demands will help you develop a strategy that’s clear on what your program needs to succeed. Outlining a plan will also help you better navigate the transition of changing loyalty platforms.

A strong transition plan will include the following stages:  

  1. Researching what creates value for your loyalty members by leveraging customer feedback
  2. Creating a solid RFP to assist with your partner selection
  3. Designing and building your program, integrating data, and working closely with your selected partner, IT team and stakeholders for a seamless transition
  4. Testing, launching and ongoing communications

Keeping your strategy (and your customers) in mind throughout this process is the key to successfully updating your program. Replatforming is a big project that requires time and up-front planning. But done well, it will save time and reduce administrative frustration while providing an engaging program that helps build better connections with your members.

Prioritize Upgrading Your Customer Loyalty Platform