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What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Event production
Event content & creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Safety culture engagement 
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Channel Partner Solutions
Channel Partner Solutions
Expertise
Channel strategy and consulting
Channel data and partner insights
Channel partner incentive platforms
Channel partner marketing and automation tools
Channel sales claims management

Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

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Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives
Incentives
Expertise
Sales incentives
Nonsales incentives
Points-based awards programs
Award fulfillment

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Our Work
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Solutions
Customer Solutions
Incentives
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What's New
A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
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Articles
Ebooks & Guides
White Papers & Research
Tools & Infographics
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Collections & Magazines
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What's New
3 signs it’s time to re-evaluate your dealer incentive program
What’s new in event planning and incentive travel: June/July 2025 issue
10 ways to promote core values in the workplace
4 ways to mitigate risk and protect your corporate event budget

On-demand webinar

Love your people podcast: Building a values-based company culture

Tune into our latest podcast to hear about how Crystal Hanlon’s 30+ year tenure at The Home Depot has shaped her views on culture development and employee engagement–especially for their thousands of retail workers.

Watch now
About Us
About us
Careers and Culture
Serving Our Community
Global Capabilities
News
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News

We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB, Hartmann Studios and NKD have all earned 2024 Great Place to Work certifications.

See why we're a great place to work
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HomeAbout UsServing Our Community

We believe in the power of people

We’re passionate about the communities where we live and work. Our own team members—who are inspired by the individuals they encounter and the impact they make—are the reason our communities are better places. 

When it comes to giving back, we’re all in

Between the ITA Group Foundation for Charitable Giving and Ignite, an internal philanthropic committee, our charitable and volunteer efforts impact a wide range of educational, civic, social, health and welfare initiatives within our community.

Des Moines Arts Festival
Team members help with artist hospitality, event set up and tear down, and more.
Can Play Courage on the Court
Courage on the Court allows members of the community to play wheelchair basketball and experience challenges Can Play participants live each day.
Living History Farms Restoration
Team members helped restore historical homes at Living History Farms.
Food Bank of Iowa
Team members volunteer at Food Bank of Iowa sorting through fresh produce to be delivered around the state.
AHeinz57 Animal Shelter
Team members help at the facility and some even foster the animals!
Business Horizons Camp
ITA Group team members helped host a week-long innovation camp for the Iowa Association of Business and Industry.
Blank Park Zoo
ITA Group team members volunteer for the Blank Park Zoo in multiple ways, including setting up for events, cleaning the facility and greeting visitors.

Our commitment to our communities

ITA Group receives the 2022 LIVE UNITED Hand Raiser Award

ITA Group, Inc. attended United Way’s LIVE UNITED Awards to accept the Hand Raiser Award in honor of our commitment to supporting community nonprofits.

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ITA Group announces Impact Award winners

Five ITA Group Impact Award winners received a $1,000 donation made on their behalf to the eligible charitable organization of their choice.

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