Event Marketing Insights

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How to apply data superpowers to event design
Inspiring more event registrations at every phase
How to hook attendees early with event registration incentives
Inclusive travel: How to personalize events for better attendee experiences
Create authentic incentive travel and event experiences with the latest tips and trends
4 sustainable event design strategies to reduce food waste
10 event and travel podcasts every pro should listen to
5 Ways to Maximize Engagement & Motivation at Events
Best Practices for Hosting a Channel Partner Summit & Other Partner Events
Measuring Event Success? Ask Yourself These 5 Questions
5 Must Ask Post-Event Survey Questions
Creative Trade Show Ideas for Organizers & Exhibitors
5 Reasons to Incorporate Traditions Into Experience Design
How Can Year-Round Sponsorship Packages Enhance Events & Build Stronger Partnerships?
Applying Elements of Storytelling to Experience Design
Event Risk Management: Planning for & Preventing Disruptions
Use Novelty to Create Memorable Events
Elevate Event Design by Embracing the Ripple Effect
[Quiz Results] Using Data to Build Hyper-Personalized Event Engagement Journeys
Take the Hyper-Personalized Event Experiences Quiz! Collect Valuable Data to Personalize the Attendee Journey
Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI
One-On-One With ITA Group Event Sponsorship Program Manager Mark Fisher
Insights Magazine | Event Marketing | Volume 23, Issue 1
Hot Topics in Event Design Collection
5 event break ideas that help attendees recharge
Harnessing the Emotional Connection of Immersive Event Experiences
3 Methods for Collecting Event Audience Data
5 Event Activation Ideas to Engage Your Audience
Defining Hybrid Events With Attendee Experience in Mind
Insights Magazine | Events | Volume 22, Issue 1
Embrace Event Design to Satisfy All Stakeholders
Experiential Events – Make the Most of Your Investment
Event Contracting Challenges & Meeting Professional Tips
Your Hybrid Event Collection
Why Event Visioning Is So Important, & How to Do It
How to Improve Employee Experience With Corporate Events (& Why Now Is the Time to Do It)
Get Relevant Post-Event Survey Feedback Today
Creative Ways to Make the Event Experience Memorable
One-On-One With ITA Group’s Event Technologist Katie Young
Quick Tips to Spice Up Event Sponsorship Packages
[Audio Insight] Overcoming the Fear of Change With Event Solutions Director Erica Lalk
Video Interview: The Trick to Pricing & Proving ROI for Virtual & Hybrid Events
Insights Magazine | Events | Volume 1, Issue 1
Personalize the Event Experience: Use Data Creatively for Unique Attendee Engagement
Pro Tips for Balancing Health & Safety With Attendee Experience
Your Virtual Event Collection
Considerations for Deciding When to Return to Live Events
New Event Technology Our Experts Are Excited About
Listen & Learn: How to Continue Operating Safe & Healthy Events
Don't Make These 3 Event Audience Engagement Mistakes
Product Launches: Go Big or Go Home
2021 Event Catering Trends
Quick Tips on Virtual vs. In-Person Event Sponsorship
In-Person Event Attendee Data Shows What They’re Really Concerned About
Your Hybrid Events May Engage—But Are They Profitable?
Your Virtual Events May Engage—But Are They Profitable?
4 Key Provisions to Incorporate Into Your Future Event and Meeting Contracts
Virtual Event Sponsorship: The Same (If Not More) Opportunities Available as an In-Person Event
Measuring the Success of Your Virtual Event: 4 Considerations Not to Neglect
3 Event Design Principles to Rely on for Your Virtual Event
Refining Event ROI Strategy: Questions to Address Before You Get Started
4 Ways Strategic Events Are Driving B2B Marketing Strategies
The Hottest Event Keynote Speakers
Going Green: Eco-Friendly Ideas for Your Next Event
Employee Events: Creating a Space for Connections
Questions You Need to Ask to Your Event Attendees, Sponsors & Stakeholders
Enhance Your Event ROI & Strategy With Sponsorships
Prove Your Event ROI With These 8 Overlooked Metrics
How to Create an Event Marketing Plan
Proving Event ROI: How Data Can (and Should) Be Leveraged
Clutter-Cutting Brand Message Tips That Grab Your Audience’s Attention
Outside the Ballroom: Unique Event Venues That Inspire
3 Companies Excelling at Experiential Marketing Campaigns
Experiential Event Gift Ideas We Love (And Your Attendees Will Too)
Cracking the Code: Boost Your Brand Advocacy Strategy with Events
20 Cool On-Site Event & Travel Hacks
How We Executed a Successful Strategic Event for T-Mobile
The 11 Kinds of Event Disruption Planners Must Watch Out For
12 Bite-Size Tips to Transform Culture With Company Events
Will Emotion Recognition Technology Be the Future of Event Feedback?
Sales Meeting Best Practices: 8 Foolproof Ways to Align Your Team
Why Events Should Be Part of Your Marketing Promotion Strategy
Why Risk Management Should Be Part of Every Group Travel & Event Strategy
How New Generations Are Inspiring Event Wellness Trends
7 Ways to Make Your Event More Strategic
Brand Immersion: The Secret to an Extraordinary Product Launch
The 5 Key Features of Great Experiential Events
4 Reasons Your Event Needs Data–Not Guesses