Historically, this global manufacturer left its regions in charge of their own sales conferences/expo events. With a lack of consistency—from objectives to branding to agenda—and subpar onsite product sales, they looked to the event experts at ITA Group to create cohesion and re-inspire franchisees.
An Expo That Masterfully Realigned 7,000 Franchisees With the Brand
Streamlining the Experience for 7,000 Attendees
Between a comprehensive registration website and an interactive mobile app, attendees had instant, easy access to all the details they need before, during and after the event. On site, barcode technology made product purchases swift and efficient for attendees, and put real-time sales numbers at vendors’ fingertips.
Creating a Buzz
Maximizing brand exposure started before attendees even arrived on site. A robust registration website rolled out the brand, while a mobile app created a buzz and shared information before, during and after the event.
Connecting Franchisees With the Brand
The environment on site was crafted to educate and engage attendees, and reinforce the brand at every turn. Ensuring a solid connection with the brand meant flawless logistics, which was delivered in everything from on-site event staff to attendee ground transportation.