We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.
Event Marketing
Design attendee experiences that create ultimate engagement and meet your unique objectives
Incentive Travel
Create personalized, authentic experiences all over the world inspire peak performance
Employee Experience
Connect team members throughout the entire employment journey to improve engagement and business results
Channel Partner Solutions
Solve critical objectives and increase engagement, sales, support and customer experience
Customer Solutions
Deliver higher engagement and increase purchase frequency
Incentives
Reinforce positive behaviors among direct sales teams, channel partners and service-based teams
Market Research
Research and analytics expertise that delivers insights you can trust
Learning & Development
Enable your people and channel partners with the tools to grow, innovate and excel
Podcast
Join our live podcast to hear from Julian Lute, Insights & Innovation Strategist at Great Place To Work®, about real-world lessons from leading companies on the Great Place To Work® list.
News
ITA Group, Inc. is happy to announce ITA Group, CMB and NKD have all earned 2025 Great Place to Work certifications.
Personalized to motivate employees, simplified to support admins
Giving employees flexibility within their reward redemption experience further empowers them to send recognitions and work toward a personalized reward.
It's awesome earning gifts. I love giving gift cards as gifts and this has made that so easy. There are so many stores, charities and gifts to choose from.
Rewards are always greatly appreciated and definitely motivate me to keep joining different challenges.
It's a fantastic platform for recognizing your co-workers' accomplishments! I love the ability to shout someone out, as well as the ability to earn points and gift cards. Bonus: points on birthdays and work anniversaries!
I love that throughout the year I get challenged to learn, appreciate, provide feedback, and more with the reward of points that I can use on things like Amazon, REI, and Starbucks gift cards.
I like being able to do the fun challenges and earning points to be able to purchase gift cards/merchandise or donate to charities.
I love that the platform tracks my points, so I know how much I have to spend, and it allows me to keep my points to use on bigger items at a later date.
It's been a great motivator for my job, as receiving points and rewards help the most when it comes to tight funds. It's also been entirely easy to use, and it has been implemented well in our organization.
Our rewards storefront mirrors e-commerce experiences with a wide variety of reward types, so employees can choose rewards that are meaningful to them. AI-enhanced recommendations help team members connect with that special reward that will leave a lasting impression. Bonus: The storefront directly integrates with the recognition platform to encourage more usage.
Knowing what your employees value is the most important part of a reward experience. It doesn’t matter if a reward is trending in another industry if it doesn’t spark joy in yours. The rewards storefront’s selection lets employees choose from 700+ brands, including:
If you've ever bought something online, you already know how to use our platform! Browse options, add to cart and complete your selection with the same ease as your favorite go-to retail sites.
Personalization increases motivation and redemption rates. Give your employees freedom of choice.
From an employee’s 1st anniversary to their 30th, showing appreciation for their milestones makes them feel seen for their tenure and contributions.
Custom awards are likely already a part of your culture. ITA Group's Cooleaf platform makes it easy to nominate peers for living out your core values and being top contributors.
HR leaders are told that software alone is the key to higher employee engagement. But without the right strategy and ongoing support, even the best tech falls flat.
Unlike other SaaS providers, we don’t just drop off technology and send you on your way. You’re never locked in to set functionality. We scale and grow with your organization as needs change. Because true employee engagement requires more than automation.
Our in-house employee engagement experts create a custom program design and provide ongoing support to ensure your culture and employee engagement improvements scale as your business grows.
Recognition isn’t just software—it’s a culture strategy. With our full-service approach, our dedicated success team ensures long-term program adoption and measurable impact.
We use a segmented, cross-media approach to reach employees where they already work, whether deskless, remote or in-person. Regardless of role, we capture their attention and connect them to your messages via the platform and mobile app.
In-house analysts deliver insights to optimize and prove your program impact using metrics like talent retention, eNPS, customer satisfaction and organizational performance.