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We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
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Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
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Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
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Recognition
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Surveys
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Service awards
Safety culture engagement
Employee Experience FAQs

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

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Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
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Peek into our planners’ event risk management playbook
Remind, reinforce, recognize: Why the best channel incentive programs use engage…
[On-demand webinar] Leveraging technology and AI to ignite employee engagement
How to leverage AI in your employee engagement strategy

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We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB and NKD have all earned 2025 Great Place to Work certifications.

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HomeWhat We DoEmployee ExperienceSurveys

Employee surveys 

Employee sentiment for smarter engagement  

Schedule demo Explore features
Employee Experience
  • Employee Experience
    • Recognition
    • Rewards
    • Platform
    • Surveys
    • Learning
    • Celebrations
    • Service awards
    • Safety culture engagement
    • Employee Experience FAQs
  • Employee Experience Stories
  • Employee Experience Insights
Contact Us

 

Real-time employee feedback gives leaders an accurate view of culture and engagement needs. But data is only as only as good as what you can do with it.

ITA Group’s Cooleaf platform not only captures employee sentiment, but also positively impacts it through acknowledgement, incentives and immersive experiences. 

Pulse surveys 

In-the-moment access to tools and templates allows managers to capture employee feedback specific to goals, events and activities. All directly accessible on the platform from managers’ personalized dashboards. 

  • Built-in incentives for increasing survey participation 
  • Smart targeting for sending custom surveys to specific audiences (departments, teams and individuals) or for sending surveys shortly after milestones to capture timely feedback
  • Automated scheduling to build, customize and schedule recurring surveys (no spreadsheets required!)  
  • AI analysis of open text responses to identify focus areas quickly, saving managers time 

Survey types

Listening, your way 

When employees want to give unprompted feedback, let them. Continuous feedback, like the Voice of Employee (VoE) options below, gives teams freedom to express their ideas, suggestions and needs.

eNPS surveys

Easily measure eNPS feedback from across your organization and benchmark results over time.  

“As our eNPS has gone up, so has our revenue. It's not coincidental. You can’t grow your business if you don’t invest in your employees."
— Veanne Smith, Co-CEO, SOLTECH

 

Manager surveys

Think: pulse surveys for managers! They track manager effectiveness through data points like recognition issuance frequency, compiling insights on how to make managers better leaders.

Employee feedback surveys

Want to know how employees feel about the organization’s current state? Ask them! Customizable, company-wide employee engagement surveys reveal employee satisfaction and other useful sentiments that evolve your employee experience programs.

Actionable insights 

Data-driven employee feedback ensures a successful employee engagement strategy.  

  • Employee sentiment: Understanding data specific to team, geographies and departments to see what’s working and where to make improvements. 
  • Engagement tactics: Using simple tactics for big, always important culture challenges (wellness programming, diversity and inclusion, belonging, etc.) 
  • Recommendations: Evolving your employee experience with built-in recommendations and the help of our engagement experts.  

Manager tools 

Automated tracking within managers’ dashboards reduces administrative burden. Managers react in the moment and create key recognition moments, all while retaining a higher level of access to team budgets and analytics (which help them track team member performance).  

  • Manager dashboards 
  • Reporting (program/tax reporting, trend-based, recognitions, earnings, ad hoc reports) 
  • Weekly digest 
  • Nudges 
  • Employee sentiment surveys and analytics 
  • Built-in employee engagement score tracking 

Business units in the top quartile of employee engagement see 23% higher profitability.

—Gallup

Your single-source partner for employee recognition and rewards

HR leaders are told that software alone is the key to higher employee engagement. But without the right strategy and ongoing support, even the best tech falls flat.  

Unlike other SaaS providers, we don’t just drop off technology and send you on your way.  You’re never locked in to set functionality. We scale and grow with your organization as needs change. Because true employee engagement requires more than automation.

Consultative support and program strategy

Our in-house employee engagement experts create a custom program design and provide ongoing support to ensure your culture and employee engagement improvements scale as your business grows.  

  • Primary research 
  • Behavioral science expertise 
  • Segmentation strategy 
  • Ongoing recommendations 
Dedicated team

Recognition isn’t just software—it’s a culture strategy. With our full-service approach, our dedicated success team ensures long-term program adoption and measurable impact.  

  • Onboarding 
  • Day-to-day operations 
  • Program execution 
  • Training 
  • Ongoing optimization 
Employer branding and communications

We use a segmented, cross-media approach to reach employees where they already work, whether deskless, remote or in-person. Regardless of role, we capture their attention and connect them to your messages via the platform and mobile app. 

  • Content development 
  • Creative strategy 
  • Audience segmentation 
  • Tailored communication campaigns 
  • UX/UI design and web development 
Analytics

In-house analysts deliver insights to optimize and prove your program impact using metrics like talent retention, eNPS, customer satisfaction and organizational performance. 

  • Research, analysis and insights 
  • A/B testing 
  • Assessment and predictive modeling 
  • Segmentation, goal setting and forecasting 
  • Program improvement recommendations 
Learn more

Schedule a demo

See how our platform and strategy work together to elevate employee experiences.

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