Contractor loyalty programs

The foundation for growing sales and customer retention

Incentives

Contractor loyalty programs are a differentiator for manufacturers and wholesale distributors, especially in crowded markets. A program that incentivizes growth pushes contractors to prioritize your brand over others.

ITA Group’s contractor rewards programs are proven drivers of market share, strengthening contractors’ relationship with your brand and growing lasting loyalty. 

Client stories

Improving contractor incentive program results

Updated loyalty program communications, technology and rewards led to market share growth
Read the story

275% program ROI

A flexible, mobile-friendly platform spurred participation and empowered contractors
Read the story

135% YOY increase in enrolled contractors

Personalized goals and rewards fuel 10+ years of market‑leading contractor loyalty
Read the story

187% greater purchases by targeted vs. nontargeted audiences

What contractors want

Contractor rewards with clear value 

Successful contractor rewards programs offer the right rewards to the right contractors at the right times to generate the most impact. That sounds simple, but it’s hard to implement well.  

Technology

On-the-go loyalty program technology

Our contractor loyalty platform is simple and mobile-friendly, keeping everything contractors need in one convenient place. Submitting claims is quick and easy—contractors can do it themselves, or administrators can submit on their behalf.

  • Status updates 
  • Program rules 
  • Special promotions 
  • New product information 
  • Training courses 
Rewards

Reward variety

Our programs offer a mix of rewards that resonate with multiple audiences and contractor businesses of all sizes. The variety gives something attainable for low- and middle-performing participants to aspire to, encouraging them to do more with your brand. 

  • Name-brand merchandise 
  • Incentive travel (link to incentive travel page) 
  • Gift cards 
  • Reloadable cash cards 
  • Direct deposit 
  • Marketing resources 
  • Personal and professional development 
Program elements

Contractor loyalty program highlights

Strategic contractor loyalty programs guarantee incremental growth

Our contractor rewards programs combine industry best practices and tested strategies to make solutions that are unique to your brand and actually work. 

The goal structure ensures no contractor gets rewarded for doing less business with you than previous years. The result? Your investment is protected unless you see the market share gains you need. 

Base goals 

  • Based on previous years’ purchases 
  • Points distributed after contractors exceed goal 

Result: Incremental growth 

Stretch goals 

  • Based on custom percentage above previous year’s purchases 
  • Additional promotions can run simultaneously 

Result: Ongoing engagement and loyalty 

Clear communications 

Consistent communication is critical for long-term engagement, especially when trying to engage busy contractors. Our contractor loyalty platform comes with a built-in communications package to make connecting at every touchpoint easy for program administrators.  

  • Program identity (e.g., logo, colors and messaging) 
  • Program overview PDF(s)  
  • Platform branding and images

On-demand reports and interactive dashboards 

Don’t miss out on valuable contractor data! 

Our platform lets you quickly see which products and promotions are resonating with your audiences in easy-to-understand dashboard reports. It’s everything you need to make smarter program and business decisions that drive growth. 

 

Reliable support  

Your dedicated account team handles contractor program administration and inquiries to keep administrative burdens off your internal teams. 

  • Program reviews  
  • Data import monitoring and management 
  • Promotion set-up support and email alerts 
  • Participant support via phone and email 
  • Tax reporting  
  • Monthly invoice and redemption reports 
  • How-to tools 

A trusted leader in contractor loyalty programs

ITA Group’s experts are at the forefront of contractor incentives research to ensure our programs offer measurable impact. Our most recent, exclusive study surveyed contractors about how loyalty programs affect their purchase volume and frequency.

57%

of contractors make purchases based on rewards they’ll earn

49%

of contractors said joining a brand’s loyalty program increased their decision to purchase from that brand over others

39%

felt joining a loyalty program increased the volume of products they purchased from a brand

3%

of contractors said a loyalty program has improved their perception of a manufacturer or distributor's overall value

83%

of contractors said they’d be interested in joining a contractor loyalty program if one were offered to them

 

The bottom line? Strategic contractor loyalty programs work when they’re rooted in data like ours. 

Client support that scales with you

You’re expected to show results—fast. But reaching sales goals and keeping partners engaged takes more than a platform.  

We’re your partner in performance. From strategy to execution, we build programs that work today and evolve with your business tomorrow.  

Strategy and consulting

Our experts use data, research and proven strategies to design incentives that motivate the right behaviors and deliver measurable ROI. 

  • Research and assessments 
  • Program analysis and audience insights 
  • Program strategy and design
Program management and administration

Our team works alongside yours to design, launch, manage and optimize incentive programs.  

  • Onboarding 
  • Day-to-day operations 
  • Program execution 
  • Training 
  • Ongoing optimization 
Data and insights

Real-time and historical data answer your most pressing questions. We recommend how to improve your incentive program performance, prove worth, drive business growth and make more confident business decisions. 

  • Predictive modeling and scorecards 
  • Partner personas and segmentation 
  • Dashboards and data visualization 
  • Surveys and focus groups 
Rewards

Diverse, meaningful rewards are tangible signs of how much you value hard work.  

  • Merchandise 
  • Gift cards 
  • Individual travel 
  • Direct deposit 
  • Reloadable cash cards 
Marketing and program communications

A marketing strategy that’s customized for every stage of the participant journey increases program enrollment, adoption and performance. 

  • Program brand identity 
  • Persona-based messaging and segmentation 
  • Campaign development and execution 
  • Marketing automation 
  • UX research 
  • ADA compliance 
Enablement and learning

Custom training programs improve loyalty, retention and alignment. 

  • Sales and product training 
  • Leadership development 
  • Culture and team alignment

Schedule a demo

Get the incentive program results you want with data-driven strategies that motivate every audience and maximize ROI.