Brand standards incentive programs

Capitalize on consistency to strengthen brand representation and partner performance

Your partners represent your brand every day. A strong brand standards incentive program ensures consistent experiences, compliance and loyalty so every partner delivers on your brand promise.

Client story

The numbers behind a winning brand standards program

25%

of bottom-tier dealers shifted into a higher performance tier

97%

of survey respondents said they’re recommending and selling the brand’s products

88%

of survey respondents indicated the program is on par with or exceeds competitor programs

Program elements

Improving brand representation and compliance

Whether you’re embedding brand standards elements into an existing incentives program or making a new standalone program, success comes from encouraging the right behaviors at the right touchpoints in the partner journey. Targeting and rewarding these behaviors inspires even the most hard-to-reach channel partners to follow your brand standards.

Key behaviors to achieve KPIs

Excellent customer service	Proper use of marketing materials	Consistent location quality and appearance
Knowledgeable brand advocates	More technical certifications	Franchise-specific requirements

Platform

Administrators gain clear visibility into partner performance. They track eligibility, submissions and progress all in one place.

Participants stay motivated to earn rewards, driving compliance and engagement.

Key features and benefits

Training incentives: Partners increase brand, product and service expectation knowledge
Marketing tools: Participants access marketing collateral, development funds and reimbursement requests
Integrations: CRM system integration connects submissions, tiers or status levels
Reports: Partners self-report through photo uploads, form submissions, data feeds and survey scores
Approvals: Administrators and field reps stay connected with an approval and notification process
Measurement: Earning and game mechanics reward for many standard metrics and KPIs (plus the flexibility to change them as needed)
Performance tracking: Segmented analysis identifies high- and low-performing locations

In-house support

Beyond the tech, our dedicated teams provide insights, support and a human touch. They help make connections between standards and performance improvement, satisfaction scores, and other results to help you optimize the program and report back to program stakeholders.

Rule structure guidance
Onboarding for administrators and participants
Daily program management and support
Support scaling the program to more locations or standards

Clear communications

Tailored communications amplify your program’s reach while supporting your busy marketing teams.

For administrators, the communication plan encourages program adoption and simplifies promotions.

For participants, well-planned messaging is informative and specific so they understand the program, how they benefit and how they can earn rewards by successfully representing your brand.