Create a can’t-miss event experience using attendee insights

Partner with true experts to craft the right strategy for your event

Event Marketing

Anticipation is high and everyone—attendees, event marketers and us!—is eager to experience a marketing event like never before.

So, how do you refresh your event in this new world of expectations?

Take the guesswork out of decision-making with a data-savvy B2B event marketing company. We analyze your event data to identify opportunities for greater engagement, create personalized attendee journeys, and deliver a seamless live, virtual, or hybrid event experience. From strategy and creative development to event activations and productions, every element works together to connect attendees with your brand and business objectives.

Event marketing services that create ultimate engagement

This is the backbone of what we do. Guided by data and expertise, our B2B event marketing services bring strategy, creative experiences, and thoughtful event activation together to strengthen attendee engagement. With the right services in place, you can create a memorable event experience while staying focused on your unique business objectives.

Event strategy

Personalization is key to creating a unique marketing event. In-house experience designers get to know your audience, then develop creative theming, a visual identity, and engaging communications that connect people with your brand at every interaction. A thoughtful event marketing strategy can also incorporate immersive experiences and event activations designed to encourage participation and keep attendees engaged.

Event management

One event management company. Nearly six decades of experience. Using proven processes, a single point of contact works with you to seamlessly execute B2B event management experiences that meet attendee expectations and stakeholder objectives. From planning through execution, we keep the details connected to your broader event marketing strategy.

Technical event production

A great event is more than using our leading-edge broadcast technology for live, digital, or on-demand content. It’s our technical event production, which includes content management, speechwriting, speaker coaching, production, gamification, and more that build a strong connection between attendees and your event messages.

Sponsorship

With an attractive offer, sponsors will commit year after year. Exclusive on-site invitations. Branded event elements. One-on-one networking. Endless options. Sponsorship prospectus development and execution will demonstrate the overall value that fuels your event’s bottom line.

Incentive travel

Incentive travel is far more than the destination. The real magic lies in creating exclusive travel experiences that give people high-end hospitality, cultural immersion, and start-to-finish fanfare they’d never be able to do on their own.

Digital events

Anywhere-work is here to stay, which means so is anywhere attendance. You’ll have confidence working with an event marketing company who’s done it all—simple virtual meetings or multi-day, global virtual or hybrid conferences. You name it, we’ve done it.

Event gifting

Whether it’s creating pre-event destination intrigue, setting the tone of exclusivity upon arrival or sending home a gift to keep the experience top of mind, on-site gifts create a lasting event experience for your attendees.

Analytics

The key to success is knowing where and how to invest. In-house event analysts segment audiences, research the competition, and identify meaningful event success metrics to measure progress against your goals. These insights help demonstrate performance, guide future decisions, and reveal opportunities to continue elevating your event strategy year after year.

Event risk management

When the unexpected happens, you don’t have to be unprepared. As a sought-after event management company, you’re in good hands with ITA Group.

Your team is phenomenal. I would do this again any day of the week and twice on Sunday. If your team is your brand, then you have an amazing brand.
Christina Ortega, Sr. Manager, Sales and Technical Enablement, Conga

See how these leading brands created exceptional experience

How an incentive trip to Switzerland inspired insurance agents to win

A record number of independent insurance agents excelled to earn a spot on this incentive trip

Designing a human-centered corporate sales kickoff for tech teams

Immersive learning approach accelerates leadership development program

A high-energy, two-day workshop invited brand leaders to safeguard exceptional F1® Arcade experiences

Personalized incentive experiences in Tulum motivated tech talent

Hosting an annual incentive trip in Mexico's Yucatán Peninsula inspired an immersive event experience designed to forge emotional connections.

Successful pharma meeting management becomes a global brand standard

Strategically unifying a global pharmaceutical and healthcare brand’s meetings and events

Incentive travel delivers purposeful brand experience

Recognizing top talent with a “never experienced anything like it” incentive trip

A global software brand hosts an immersive event experience

Well-aligned environmental design and exciting activations turned a conference after-party into an immersive experience.

Corporate event series culminates in a star-powered private concert

Flawless event production lead to an anniversary celebration that immersed attendees in the brand’s vision

Breakthrough event strategy: How a hackathon activated the event attendee experience

Breakthrough solutions wouldn’t come from the typical sales rally. Empowering strategic change required an experiential learning workshop.

Exceptional incentive travel for agents

Adaptable recognition trips give insurance leaders peace of mind

Optimizing event sponsorship program performance

How a leading digital manufacturer revamped its event sponsorship program to exceed revenue goals and transform the stakeholder experience.

Cultural immersion inspires a world-class incentive travel experience

How Conga connected its top performers to organizational culture amidst the vibrancy of Marrakech, Morocco.

How data analysis is informing event design

This global tech brand’s annual user conference generated consistent attendance and buzz. But in today’s digital age, any brand must stay on the forefront of what keeps attendees coming back for more, then exceed expectations once on site.

“Celebration of the century” honors Snap-on associates

When Snap-on wanted to celebrate 100 years of success, they needed an event as inspiring as their people.

An elite event recognizes employees for outstanding service

How celebrating top performers creates emotional connections and reinforces the importance of customer experience.

Combining top-performer incentives and a training-focused virtual event for big impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

Event partnership solves the impossible

Creativity, budget transparency and industry relationships strengthen Ecolab’s incentive travel program resilience

Consolidating event gifting enhances a financial institution’s meeting experiences

A large financial services institution was using numerous vendors for on-site gifting at events, leading to a lack of insight into total spend and an inefficient gifting process.

Quick and easy pivot from incentive travel to alternate rewards

How offering world-class awards experiences helped a company achieve their incentive travel recognition goals.

An event goes virtual with live simulcast broadcast

How an in-person event was broadcast live to 130 regional locations

Employee event experience unites and leads to organizational goal achievement

Adding creativity and personalization to an already unique employee event inspired unprecedented teamwork and led our client to reach an aggressive 5-year goal.

How a flawless user conference positioned this brand for new success

How Premier Partnership Ensured Expert Logistic Execution

An expo that masterfully realigned 7,000 franchisees with the brand

How a solid partnership helped Snap-on inspire franchise owners and drive powerful sales momentum with an experiential event.

Capturing priceless mindshare with a massive auto parts distributor expo

See how this leading automotive aftermarket parts distributor connected with their audience and drove bottom-line growth with an expo.

Delivering a clear, unified message with an immersive employee event

ITA Group’s 3-day sales conference, punctuated by a corporate-wide business meeting and evening event, is an annual event designed to unify and inspire. To educate and engage. And ultimately, to connect team members with specific business objectives for the year ahead.

Generating serious sales leads with an unexpected experiential event

See how T-Mobile used an experiential event to burst onto the IoT scene as a major player.

Breaking into new markets and inspiring brand advocacy with an experiential event

Hot off their bold market-entrance announcement at Internet of Things (IoT) World, T-Mobile was ready to shake things up further at Mobile World Congress America.

Hear from our experts

Sarah Haines

President, Event Solutions

Insights Magazine: Transform event experiences with the latest tips and trends

Mark Fisher

Sponsorship Program Manager

One-on-one with ITA Group’s event sponsorship program manager Mark Fisher

Erica Lalk

Director, Global and Event Strategy

Championing changes to your incentive travel program

Anna Boggs

Analytics Advisor

Video Interview: The trick to pricing and proving ROI for virtual and hybrid events

Personalize your attendee journey with data—free download!

Armed with the right information, you can create a meeting and event program that is ready to emotionally connect with your attendees and make sure they feel known and appreciated. Find out how to do it!