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We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
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Event strategy
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Digital events
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Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
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Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
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3 signs it’s time to re-evaluate your dealer incentive program
What’s new in event planning and incentive travel: June/July 2025 issue
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HomeWhat We DoEvent Marketing

Create a can’t-miss event experience using attendee insights

Partner with true experts to craft the right strategy for your event 

Let's Talk See Our Expertise
Event Marketing
  • Event Marketing
    • Event strategy
    • Event management
    • Event production
    • Event content & creative strategy
    • Event sponsorship
    • Digital events
    • Event analytics
    • Event risk management
  • Event Marketing Stories
  • Event Marketing Insights
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Anticipation is high and everyone—attendees, event marketers and us!—is eager to experience a marketing event like never before.

So, how do you refresh your event in this new world of expectations?

Take the guesswork out of decision making with a data-savvy event marketing company. One who will analyze your mountain of event data so you can invest for the highest engagement, create personalized attendee journeys, and deliver a seamless live, virtual or hybrid event experience.

Learn more about our approach

Event marketing services that create ultimate engagement

This is the backbone of what we do. Guided by data and expertise, you can feel confident knowing the right services are in place to design the best attendee experience and meet your unique objectives.

Event strategy

Personalization is key to creating a unique marketing event. In-house experience designers get to know your audience, then develop creative theming, a visual identity and engaging communications that connect people with your brand at every interaction.

Learn more

Event management

One event management company. Nearly six decades of experience. Using proven processes, a single point of contact works with you to seamlessly execute second-to-none event marketing experiences that meet attendee expectations and stakeholder objectives.

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Event production

A great event is more than using our leading-edge broadcast technology for live, digital or on-demand content. It’s also the content management, speechwriting, speaker coaching, production, gamification and more to build a strong connection between attendees and your event messages.

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Sponsorship

With an attractive offer, sponsors will commit year after year. Exclusive on-site invitations. Branded event elements. One-on-one networking. Endless options. Sponsorship prospectus development and execution will demonstrate the overall value that fuels your event’s bottom line.

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Incentive travel

Incentive travel is far more than the destination. The real magic lies in creating exclusive travel experiences that give people high-end hospitality, cultural immersion, and start-to-finish fanfare they’d never be able to do on their own.

Learn More

Digital events

Anywhere-work is here to stay, which means so is anywhere attendance. You’ll have confidence working with an event marketing company who’s done it all—simple virtual meetings or multi-day, global virtual or hybrid conferences. You name it, we’ve done it. 

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Event gifting

Whether it’s creating pre-event destination intrigue, setting the tone of exclusivity upon arrival or sending home a gift to keep the experience top of mind, on-site gifts create a lasting event experience for your attendees. 
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Analytics

The key to success is knowing where and how to invest. In-house event analysts segment audiences, research competition, and calculate profitability to show progress against goals and highlight unique insights for how to build upon and continue elevating each year.

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Event risk management

When the unexpected happens, you don’t have to be unprepared. As a sought-after event management company, you’re in good hands with ITA Group. 

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Your team is phenomenal. I would do this again any day of the week and twice on Sunday. If your team is your brand, then you have an amazing brand.

Christina Ortega, Sr. Manager, Sales and Technical Enablement, Conga
Conga Logo Ecolab logo mcafee logo NAPA logo T-Mobile logo ufg logo

See how these leading brands created exceptional experience

Event Marketing

A global software brand hosts an immersive event experience

Well-aligned environmental design and exciting activations turned a conference after-party into an immersive experience.

Event Marketing

Corporate event series culminates in a star-powered private concert

Flawless event production lead to an anniversary celebration that immersed attendees in the brand’s vision

Event Marketing

Breakthrough event strategy: How a hackathon activated the event attendee experience

Breakthrough solutions wouldn’t come from the typical sales rally. Empowering strategic change required an experiential learning workshop.

Event Marketing

Exceptional incentive travel for agents

Adaptable recognition trips give insurance leaders peace of mind

Event Marketing

Optimizing event sponsorship program performance

How a leading digital manufacturer revamped its event sponsorship program to exceed revenue goals and transform the stakeholder experience.

Event Marketing

Cultural immersion inspires a world-class incentive travel experience

How Conga connected its top performers to organizational culture amidst the vibrancy of Marrakesh, Morocco.

Event Marketing

How data analysis is informing event design

This global tech brand’s annual user conference generated consistent attendance and buzz. But in today’s digital age, any brand must stay on the forefront of what keeps attendees coming back for more, then exceed expectations once on site.

Event Marketing

“Celebration of the century” honors Snap-on associates

When Snap-on wanted to celebrate 100 years of success, they needed an event as inspiring as their people.

Event Marketing

An elite event recognizes employees for outstanding service

How celebrating top performers creates emotional connections and reinforces the importance of customer experience.

Event Marketing

Combining top-performer incentives and a training-focused virtual event for big impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

Event Marketing

Creative problem solving and solid partnership elevates incentive travel programs

Our global incentive travel partnerships are built on trust, innovative solutions, financial transparency and amazing experiences for participants.

Event Marketing

Consolidating event gifting enhances a financial institution’s meeting experiences

A large financial services institution was using numerous vendors for on-site gifting at events, leading to a lack of insight into total spend and an inefficient gifting process.

Event Marketing

Quick and easy pivot from incentive travel to alternate rewards

How offering world-class awards experiences helped a company achieve their incentive travel recognition goals.

Event Marketing

An event goes virtual with live simulcast broadcast

How an in-person event was broadcast live to 130 regional locations

Event Marketing

Employee event experience unites and leads to organizational goal achievement

Adding creativity and personalization to an already unique employee event inspired unprecedented teamwork and led our client to reach an aggressive 5-year goal.

Event Marketing

How a flawless user conference positioned this brand for new success

How Premier Partnership Ensured Expert Logistic Execution

Event Marketing

An expo that masterfully realigned 7,000 franchisees with the brand

How a solid partnership helped Snap-on inspire franchise owners and drive powerful sales momentum with an experiential event.

Event Marketing

Capturing priceless mindshare with a massive auto parts distributor expo

See how this leading automotive aftermarket parts distributor connected with their audience and drove bottom-line growth with an expo.

Event Marketing

Delivering a clear, unified message with an immersive employee event

ITA Group’s 3-day sales conference, punctuated by a corporate-wide business meeting and evening event, is an annual event designed to unify and inspire. To educate and engage. And ultimately, to connect team members with specific business objectives for the year ahead.

Event Marketing

Generating serious sales leads with an unexpected experiential event

See how T-Mobile used an experiential event to burst onto the IoT scene as a major player.

Event Marketing

Breaking into new markets and inspiring brand advocacy with an experiential event

Hot off their bold market-entrance announcement at Internet of Things (IoT) World, T-Mobile was ready to shake things up further at Mobile World Congress America. 

See Event Marketing Stories

Hear from our experts

Sarah Haines

Vice President—Event Solutions

Article

Pro tips for balancing health and safety with attendee experience

Mark Fisher

Sponsorship Program Manager

Article

One-on-one with ITA Group’s event sponsorship program manager Mark Fisher

Erica Lalk

Event Design Leader

Audio Insight

[Audio Insight] Overcoming the fear of change with Event Solutions Director Erica Lalk

Anna Boggs

Analytics Advisor

Article

Video Interview: The trick to pricing and proving ROI for virtual and hybrid events

Personalize your attendee journey with data—free download!

Armed with the right information, you can create a meeting and event program that is ready to emotionally connect with your attendees and make sure they feel known and appreciated. Find out how to do it!

 

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