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HomeWhat We DoIncentivesIncentive programsPoints-based programs

Points-based incentive programs

The behaviors that get rewarded, get repeated 

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Incentives
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Points tie rewards to key behaviors 

ITA Group’s points‑based incentive programs offer maximum flexibility to reward a wide range of behaviors—big or small—across your partners, employees, and customers. Points allow you to assign different values for any behavior you want to reinforce. Participants are empowered to convert their points into personally meaningful rewards, ensuring they stay engaged and satisfied with your program while you focus on achieving your KPIs.

93%

of top-performing companies use points-based rewards

—Incentive Research Foundation

25-44%

increase in overall performance with a properly designed incentive program that includes tangible rewards

—Incentive Research Foundation

Participant engagement

Points-based incentive programs build lasting loyalty

Participants build up points for larger rewards, keeping motivation high long after a one-time promotion. Over time, this creates unshakable brand loyalty. All while you gain market share and strengthen relationships.

Gamification

Gamification

Participants are likely juggling multiple incentive programs at once, but a little friendly competition and bonus earning opportunities will keep them coming back to yours. 

  • Leaderboards
  • Quizzes
  • Interactive games
User-friendly portals

User-friendly portals

Participants do more with your program when they easily see their path forward. Simplified portals give them clear, relevant information (even for complex programs).

Demo the incentive platform
Rewards catalog

Robust rewards catalog

Behind every ITA Group points-based incentive solution is a catalog of desirable rewards worthy of participants’ attention. Our experts also handle fulfillment, so participants get a fast, seamless experience.

  • 1,000 name-brand rewards  
  • Multiple wish list functionality 
  • Ability to brand platform to program or organization 
  • Scalable reward fulfillment 
  • Points pooling to support long-term engagement 
Explore the catalog
Timely recognition

Timely recognition 

In-the-moment recognition and timely point allocations ensure participants know exactly when and why they earned a reward. 

  • Automated payouts and ad hoc point uploads to streamline program management 
  • Clear point allocations and timely distribution
  • Mobile support to reach partners wherever they are
  • Behavior-based incentives tied to overall business objectives
Drive behavior change
Strategic benefits

Points maximize incentive program flexibility 

Gain the ability to change promotions quickly so you can meet any market, region or competitive need.  

Administrative portals

Administrative portals

Administrators track points issued, allocated and redeemed through easy-to-understand reports. 

  • Progress-to-goal tracking
  • Multiple wish lists
  • Training module
  • Referrals
Demo the incentive platform
Budgetary control

Budgetary control

Configurable program structures give you ultimate control over promotions, budget, cash flow, point values and optimization. No matter what changes take place, your program is ready to adapt. 

  • Quickly adjust promotions, update point values or respond to market changes by importing files for bulk updates 
  • Setup for multiple budget centers  
  • Simultaneous ad hoc promotions 
  • Ability to add and remove promotions 
  • Optimized point values 
  • Reduced administrative burdens
Get a personalized incentive budget
Actionable data

Actionable data 

Segmented reporting gets the right information to the right people quickly and easily. No more guessing how participants are responding to the program. You can track engagement (and make changes accordingly) to maximize results at any point.

  • On-demand reporting  
  • Role-based dashboards and views 
  • Near real-time performance tracking 
  • Expert recommendations for program optimization
Structured rewards

Structured rewards

Our points-based programs offer a wider variety of meaningful rewards for your diverse participants. Each reward builds engagement and brand loyalty because participants will think of your brand and the added value you provide as they work toward it. And the promise of even greater rewards from incremental growth keeps them focused on your products over competitors’. 

  • Reward options segmented by participant type, geographic region and other categories 
  • Tiered incentives to inspire program growth 
  • Cash rewards options for participants who expect them 
Give the power of choice

Client support that scales with you

You’re expected to show results—fast. But reaching sales goals and keeping partners engaged takes more than a platform.  

We’re your partner in performance. From strategy to execution, we build programs that work today and evolve with your business tomorrow.  

Strategy and consulting

Our experts use data, research and proven strategies to design incentives that motivate the right behaviors and deliver measurable ROI. 

  • Research and assessments 
  • Program analysis and audience insights 
  • Program strategy and design
Program management and administration

Our team works alongside yours to design, launch, manage and optimize incentive programs.  

  • Onboarding 
  • Day-to-day operations 
  • Program execution 
  • Training 
  • Ongoing optimization 
Data and insights

Real-time and historical data answer your most pressing questions. We recommend how to improve your incentive program performance, prove worth, drive business growth and make more confident business decisions. 

  • Predictive modeling and scorecards 
  • Partner personas and segmentation 
  • Dashboards and data visualization 
  • Surveys and focus groups 
Rewards

Diverse, meaningful rewards are tangible signs of how much you value hard work.  

  • Merchandise 
  • Gift cards 
  • Individual travel 
  • Direct deposit 
  • Reloadable cash cards 
Marketing and program communications

A marketing strategy that’s customized for every stage of the participant journey increases program enrollment, adoption and performance. 

  • Program brand identity 
  • Persona-based messaging and segmentation 
  • Campaign development and execution 
  • Marketing automation 
  • UX research 
  • ADA compliance 
Enablement and learning

Custom training programs improve loyalty, retention and alignment. 

  • Sales and product training 
  • Leadership development 
  • Culture and team alignment
Learn more

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Get the incentive program results you want with data-driven strategies that motivate every audience and maximize ROI.

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