Drive results with incentive programs for nonsales roles  

Unlock new revenue streams and maximize customer satisfaction by properly incentivizing presale and post-sale roles.

Presale roles, like influencers, generate new leads. Post-sale roles, like service reps and technicians, affect customer satisfaction, brand perception and loyalty. These activities are the key to pipeline growth, customer retention and long-term advocacy.

Our major manufacturer client’s nonsales incentive program led to a 16-point average increase in service experience scores for participating locations and 120% average ROI since its inception.

Buying behaviors are changing—are you adapting?

Many organizations are missing out on significant revenue by only incentivizing transactions. With longer sales cycles and larger buyer groups, organizations need to consider all the activities and behaviors that affect the customer.

Our comprehensive incentive programs use compelling awards to engage these roles and reinforce desired behaviors across the entire customer journey.

Incentives

Nonsales incentive programs drive revenue and customer retention

Do you need to encourage technicians and sales engineers to take trainings? Motivate contact center teams to elevate the customer experience? Inspire influencers to generate more referrals?

Whichever nonsales roles you need to reach, our incentive programs focus on the behaviors that matter most to an organization’s success.

Benefits of our comprehensive incentive programs

Identify key nonsales roles

There are many support and service roles that influence a customer’s experience with your brand: technicians, installers, customer service teams, technical support and consultants. Certain industries also have legal restrictions on incentives for particular roles. We’ll help you navigate the challenges so you inspire the right roles in the right ways to maximize impact.

Seamlessly integrate data across core systems

Use data from the systems you already have in place (LMS, CRM, PRM, HRIS, marketing tools, proprietary databases, etc.) to determine which behaviors to reward. We’ll connect and integrate sources through flexible APIs, file transfers or custom integrations so you can focus on moving your business forward.

Motivate with a personalized award mix

Give participants the power of choice with a robust catalog of award options. With awards ranging from cash, gift cards, merchandise and travel experiences, there’s something for everyone. Offering the right awards encourages desired behaviors and actions, and reinforces positive habits.

Leverage data to optimize your program

Our powerful analytics and consulting services:

  • Identify the most effective actions to incent
  • Evaluate the effectiveness of programs/structures
  • Determine optimal reward amounts

We continuously measure participation, performance metrics and program impact so you can make data-backed improvements that increase ROI.

Use segmentation to customize the incentive experience

Tailor your incentive program for different roles, behaviors and participation levels. Segmentation customizes the experience with features like personalized homepages with award progress tracking, gameplay challenges, leaderboards and social sharing, plus targeted communications and notifications.

See how a single incentive platform for all audiences enhances the partner experience.


Increase performance with the right incentives—free download!

Create a high-return incentive program that inspires participants and drives more of the behaviors you need to exceed your business goals.

Reach more than your sales team to gain new revenue streams