Incentive travel that takes independent retail stores from good to great

How this aftermarket parts distributor drove sales growth and organizational culture with an incentive travel program.

incentive travel program theme

For 15+ years, one leading automotive aftermarket parts distributor with a loyal independent store owner network has looked to ITA Group to design and execute a best-in-class travel incentive that drives results. From the appearance of independent retail locations to the growth of their sales, the incentive travel program has provided a solution that puts corporate best practices at its core and takes stores from good to great.

60% of eligible store owners have achieved award-winning status at least once since the program began

35% of winners annually are first-time achievers

$3.3M average sales increase by award-winning independent retail locations

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Bonding Audience With Brand

The incentive strategy zeroes in on the current business issues and challenges, and offers compelling reasons for participants to ignite loyalty, brand awareness and sales.

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Total Connectivity. 24/7

User-centric technology gives 1,900+ participants at-a-glance access to their progress—anytime, anywhere—while strategic, segmented communications hype the destination, the property and overall exclusivity.

Extraordinary On-Site Experiences

From sun and sand to historic and cultural, the incentive travel opportunity spans the globe with premier destinations. And with exclusive on-site experiences and an incomparable level of service, store owners leave with a stronger, more tangible connection with the brand.

Excellent trip from the initial moments until the final night. Thank you.

Program Award Winner