Introducing high-value rewards and meaningful customer touchpoints increased brand loyalty and repeat business for a leading financial and banking institution, despite in a competitive market. The reward strategy enhanced customer engagement throughout the buyer journey while targeted communications built trust and connection. Reward services encouraged repeat customer interactions and connection.
Compelling communications drive customer engagement
Meaningful and conversion-oriented communications cut through the industry noise. In particular, physical touchpoints:
- Differentiated the brand from competitors
- Amplified the brand message
- Built excitement levels
- Kept buyers engaged
- Increased brand loyalty
Updated buyer’s journey inspires customer loyalty
A solution focused around four critical moments in the buyer’s journey created purposeful engagement.
1. Awareness
Customers receive a high-value reward, motivating them to choose the brand over competitors.
2. Purchase
Communications are sent within 24 hours of purchase, reminding customers to redeem their offer. This ties customer behavior to the reward.
3. Retention
Timely educational emails nurture existing customers, reminding them of the value they’ve received from the brand.
4. Advocacy
Curated gift options remind customers of the brand, delivering ongoing positive impressions.
Organization expands success
High-value gifts and communications focused on memorable moments continue to set this organization apart.