How to increase customer loyalty using data-backed insights

Why emotional connection is a business driver

Emotional connection isn't just about feelings. It also drives performance. Customers who feel aligned with your brand:

• Spend more
• Visit more often
• Advocate more passionately

When perceived benefit and emotional connection meet, loyalty follows.

This study goes beyond surface level insights to quantify the true impact of emotional connection using data from thousands of customers across industries including:

• Telecom
• Gas
• Finance
• Retail
• Quick-service restaurants (QSR)

Learn how emotionally connected customers become your most valuable audience and how to cultivate them with actionable steps you can start implementing today.

The top drivers of emotional connection

One of the most surprising findings? Customers care most about the areas where brands are falling short.

Our research uncovered the five main drivers of emotional connection—the key areas customers say they place the most value, but often feel brands deliver on the least. This disconnect represents the biggest opportunity for loyalty leaders. Addressing these critical areas is the key to moving beyond transactional loyalty toward meaningful, enduring growth.

Download the study to see what drivers matter most to customers and where brands can close the gaps that limit emotional connection and loyalty.

The competitive advantage in emotional connection

This research goes beyond sharing insights to providing actionable steps your brand can take today. Our study combines data, insights and forward-looking recommendations to help you:

• Identify gaps between what customers expect and what your brand delivers.
• Transform your program into a driver of enduring customer relationships.
• Position your brand as one customers trust, love and return to.

Brands that harness emotional connection alongside value and ease create loyalty advocates that fuel lasting business. Ignoring this critical dimension of customer loyalty means potentially missing out on valuable opportunities for revenue retention and advocacy.