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The 6 essential features for successful customer loyalty software

 

Filled with expert insights and conversation prompts, this guide clearly demonstrates how to evaluate your current or future customer loyalty platform. Inside you’ll find:

  • 6 critical customer loyalty software features brands commonly overlook
  • Discussion points that reveal your unique customer loyalty platform challenges and opportunities
  • Clear steps to identify the exact features needed to drive customer engagement and retention

Picking the right customer loyalty software matters

54% of U.S. adults online agree that loyalty programs influence what they buy, and 64% agree that programs influence where they make purchases.

—Forrester

Having that impact on your customers creates clear moments for cultivating customer retention, genuine connection and lifetime value. Uncovering the elements that add value to your customer loyalty software turns a basic platform into a long-term growth driver.

Our loyalty experts pinpointed 6 core components that form a solid foundation for loyalty software. This guide highlights the following essential features, to address customers’ needs.

  1. Customer data management: Centralized insights for smarter engagement
  2. Strategic personalization: Tailored experiences at scale
  3. Machine learning: Predictive intelligence for deeper connections
  4. Customer relationship scoring: Innovative loyalty insights beyond transactions
  5. Marketing automation: Seamless campaign creation and execution
  6. Promotion management: Precision-driven and automated offers

“Each of these six features makes customer loyalty more intuitive, accessible and a lot less work. It’s vital for anyone evaluating their current or future loyalty software to check for these capabilities and really discuss their needs and expectations of a platform.”

—Max Kenkel, ITA Group Customer Solutions Manager

Engaging discussion prompts uncover loyalty platform challenges

Every section includes conversation starters that reveal your unique workflow, customer loyalty and engagement hurdles. Exploration questions identify:

  • Early moments for strategic planning
  • Hidden platform gaps
  • Steps for team alignment on what loyalty success looks like

Packed with concise takeaways and handy discussion prompts, this guide is a smart tool for both decision makers and team members.

Identify the key features in a loyalty platform to build customer loyalty that lasts.