Event content strategy

Approaching event design with a storyteller’s framework activates a problem-to-resolution progression. Our communications experts weave a cohesive brand story across attendee communications and event creative, working from “why” toward answering “what’s next?”

Messaging strategy and theme development stem from an overarching story. We consider four components when designing attendee journeys that deliver emotional impact.

• Brand identity
• Audience
• Objectives
• Pacing
• Environment

Attract sponsors and attendee interest by designing experiences that bridge creative services with interactive enhancements. Our event strategists think beyond the step-and-repeat banner, constructing well-defined “zones” that create long-lasting memories.

• Live painting and interactive murals
• Empowerment walls
• Gifting boutiques
• Conversation lounges
• Food and beverage tasting stations
• Hands-on tech experiences

Effective event messaging spans all phases. From pre-event communications to post-event follow-up, each email, social post and survey connects to core ideas. Our in-house creative agency adds capacity from strategy through execution.

• Creative direction
• Design
• Writing
• Video production
• Marketing automation
• Installation and strike
• Translation, ADA compliance
• Project management
• Printing and production
• Fulfillment and distribution

Main stage speakers must inform and inspire. Powerful voices hold attention, delivering your message while complementary visuals reinforce big ideas on screen.  ITA Group provides:

• Keynote and breakout speaker procurement
• Messaging strategy and theme development 
• Speechwriting and content management 
• Speaker coaching and support
• Run-of-show development 
• Rehearsal coordination 
• Keynote presentation design and management

Interactive content embeds learning for your audience. Professionally facilitated experiences use attendees’ competitive nature to motivate achievement. Tech-inspired workshops spur innovation and collaboration.

• Gamified breakouts
• Hands-on hackathons and escape rooms
• eLearning modules and AR/VR experiences
• QR code-enabled scavenger hunts