Marketing automation for loyalty programs

Automation that supports strategy, not busy work

Customer Loyalty

Horizon optimizes customer journeys while your team strategizes

ITA Group’s loyalty software gives your team the visibility to spot engagement and conversion trends to improve sequences, timing, offers and ROI. Teams replace manual workflows with strategic, high-impact work.

Key features

Loyalty automation built around real behavior

Horizon’s loyalty marketing automation features manage communications across every customer touchpoint, responding as customers join, browse, purchase, redeem rewards and show changes in engagement over time.

Foundational customer data

Central profiles unify loyalty activity, preferences and behavior.

Cross-channel messaging

Drag-and-drop editing include reusable templates, plus deep personalization from customer profile data.

Omnichannel campaigns

Step-based campaigns nurture customers over time, with each phase tied to customer behavior and loyalty moments.

Near real-time automation

Actions and signals trigger timely, relevant and relationship-based messages.

Impactful reporting

Built-in control groups and real-time dashboards show which message actually changed behavior.

Machine-learning support

Your program goals and rules guide smarter targeting and optimization signals.

Designed for customers.

Built for marketers.

For the customer 

  • Relevant messages, not repetitive ones 
  • Clear progress toward rewards  
  • Communications that reflect real behavior and preferences 
  • Consistent, cross-channel engagement  

 

For the marketer

  • Journeys update automatically based on customer actions
  • Personalization scales without manual effort
  • Campaigns stay aligned to the customer journey

Marketing automation that supports loyalty strategy

Horizon’s loyalty marketing automation features handle customer loyalty engagement in the background, so teams can focus on strategy and the customer experience.

Customer journeys run themselves and adjust as customers do

  • Emails, SMS, push notifications managed in one place
  • Content publishing that supports web and mobile app touchpoints 
  • Automated sequencing keeps outreach timely as customers engage, pause or return

Performance ties back to loyalty outcomes

  • Real-time engagement visibility across touchpoints
  • Control groups isolate what changes
  • Clear measurement views support optimization and prove impact

Your end-to-end loyalty partner 

Loyalty is built in every interaction, not just through technology. ITA Group delivers end-to-end loyalty experiences, from strategy and data-driven offers to customer gifting. Every touchpoint feels intentional, on-brand and measurable because loyalty is built upon every interaction not just technology.

Program strategy and design

We use a proprietary strategy and design approach to build loyalty programs that reflect your brand and your customers. Our loyalty experts dig into your goals, customer behaviors and purchase patterns to create signature experiences competitors can’t replicate. 

What this includes 

  • Customer research, including segmentation, path‑to‑purchase and custom insights
  • Customer journey mapping to elevate moments that matter
  • Program design methods that capture and leverage actionable data
  • A/B testing for communications, promotions and offers
  • Ongoing loyalty and engagement consulting
  • Continuous campaign strategy, design and performance measurement
Loyalty technology software configuration

Our configurable loyalty SaaS platform integrates with your purchase data, marketing automation tools and customer databases. If you sell through intermediaries, we can also capture self‑reported purchase data. It also rewards meaningful behaviors and enables personalized, timely experiences powered by first‑ and zero‑party data.

  • Core program configuration and setup
  • Customer profiles and dynamic segmentation
  • Real‑time promotions engine
  • Role‑based user permissions
  • Self‑service promotion management
  • Multi‑channel campaign management
  • Next‑best offers and personalized incentives
  • Email, SMS, app push and voice communications
  • Tier management, gamification and badging
  • Data lakehouse and AI‑powered analytics
  • Loyalty member scoring
  • POS, payment and API integrations
Program operations

Our team manages and executes every aspect of your program, using the same experts who helped shape the strategy. That continuity allows us to proactively solve issues and keep your program running smoothly. 

  • Daily program operations and execution
  • Campaign management
  • Data collection and management
  • Customer service and issue resolution
  • Budget management
Creative services

Loyalty success requires more than a single message. Our in‑house creative team supports everything from strategy through execution, ensuring the right message reaches the right audience at the right time.

  • Creative content and asset development
  • Tailored communications campaigns
  • UX/UI design and web development
  • Omni‑channel communications expertise
Award fulfillment

Discounts alone don’t drive lasting loyalty. Our platform includes the only fully integrated awards solution, giving customers access to memorable experiences—travel, events, merchandise and more—that motivate behaviors discounts can’t. 

We partner with you to select awards that align with your brand and customer motivations.

Award options include

  • Curated merchandise catalogs
  • Status awards and benefits
  • Charitable giving options
  • Branded merchandise
  • Local experiences and events
  • Individual, group and concierge travel
  • Gift cards
  • Reloadable cash and prepaid cards
  • Point‑of‑sale redemptions
Analytics and optimizations

Our dashboards provide real‑time visibility into program performance, backed by deep analytics and insights. We help you understand what’s working, what’s not and where to focus next to drive engagement across the customer journey.

  • Self‑service reporting for financial and program metrics
  • A/B testing and research
  • Advanced data analysis and insights
  • Predictive modeling
  • Segmentation, goal setting and forecasting
  • Assessments and scorecards

Schedule a demo

Discover how ITA Group’s loyalty software helps brands build customer loyalty that lasts.