Transform partner engagement with expertly designed channel loyalty programs 

A data-backed channel loyalty program on your own personalized platform boosts performance

Grow market share and long-term partner engagement

Is your channel loyalty program capturing partners’ attention and driving more business?

Achieve more with a loyalty program that has:

Clear objectives

Effective communications

Training on your products' benefits

Motivational rewards

Alignment with your corporate goals

Robust data tracking and actionable analytics


You’ll gain a reliable, long-term revenue solution and become the preferred brand within your indirect routes to market, including dealers, contractors, distributors, resellers or independent sales reps. 

Reward the behaviors that matter most (sales milestones, training completion, referrals and other key actions) to build meaningful engagement that moves business forward.

Channel Partner Solutions

A personalized channel loyalty program creates measurable results

The best channel loyalty programs differentiate themselves and motivate a diverse group of partners. They also have three things in common:

 

1.

Every program element drives business outcomes while delivering mutual value to partners and the brand.

2.

Strategic expertise and a user-friendly platform make participation engaging and easy.

3.

Personalized and meaningful rewards motivate channel partners to recommend and sell eligible products and services over other companies’ products.

 

A fully tailored loyalty program experience captures your partners’ attention and rewards the right behaviors.

Take the guesswork out of designing a program that resonates. Our channel loyalty program solutions keep you at the forefront of your industry with data-driven programs that increase engagement, performance and results. 

 

ITA Group’s channel loyalty program experts provide:

  • Expert recommendations based on the latest industry trends and best practices
  • Ongoing impact analysis, ROI forecasting and budget optimization
  • Seamless integrations and hassle-free execution to ease administrative burdens
  • Tailored incentives using segmentation
  • Journey mapping to ensure relevance at every touchpoint
  • Continuous program evolution based on performance analytics

 

What does loyalty program success look like by industry?

Automotive

21% increase in YOY unit sales and improved dealer staff retention

Tire manufacturer

Dealer locations with at least one participating representative purchased 26x more units than those without

Building supply manufacturer

A 135% YOY increase in enrolled contractors after updating their channel partner loyalty program technology

Wholesale distribution

187% greater purchases from contractors enrolled in the program vs. those who weren’t

ITA Group’s approach to building effective channel loyalty programs

Our solution combines expert program design, technology, personalization and support. 

  • User-friendly platform highlights the most important information for admins and participants 
  • Segmented partner journeys and incentives personalize the experience  
  • Data insights help you act with confidence
  • Personalized rewards, gamification and targeted communications engage partners  

Plus, responsive program management streamlines messy channel data and keeps your program operating at the highest standards. 

It’s a comprehensive approach that maximizes partner engagement and brand loyalty, while minimizing the administrative demand on you and your team.

One of our clients experienced a consistent 20:1 ROI over 5 years and gained savings of more than a million dollars by using our platform to implement an improved rule structure.

Benefits of our data-driven channel loyalty programs

Easy-to-use platform

For participants

An intuitive and seamless interface offers easy navigation between portals and integrated systems. Progress-toward-goal trackers keep participants motivated. AI-powered claims processing ensures effortless proof-of-purchase submissions when point-of-sale data isn’t available.

For administrators

Robust reporting and program management capabilities reduce manual processes and save time. Seamless integrations with key data sources (e.g., CRM, POS, ERP, LMS, marketing tools, business builder tools and more) collect all important metrics into one place so you don’t need to run multiple processes. Platform flexibility allows configurations aligned to your specific objectives. 

 

Rewards and motivation

Diverse, meaningful rewards are tangible signs of how much you value partners’ hard work. They boost motivation, help retain top performers and encourage emotional connections to your company. 

  • Merchandise
  • Gift cards 
  • Individual travel experiences
  • Direct deposit 
  • Reloadable cash cards.

Incorporate motivational elements into your program like peer-to-peer and manager recognition, creating a culture of appreciation and collaboration. Add gamification features, such as leaderboards, contests and badges to increase excitement. All these elements motivate partners to achieve their goals, resulting in your program’s long-lasting success.

 

Value proposition and communications

Strong program branding and communication strategies elevate the program’s value proposition, recruitment and partner engagement. 

Our specialized creative team crafts comprehensive communication and promotion plans to keep participants well-informed and engaged. This frees your internal marketing teams to focus on other priorities.

Data and insights

Our channel data and partner insights team answer your most pressing questions and collect the data you need to prove program worth, generate business growth and make confident decisions on the next best action. This includes modeling and forecasting, KPI recommendations, voice of the partner and pulse surveys, and more.

Service

With our team of experts, you won’t find yourself wondering about your program’s success or worried about how to cover any issues that arise.

 

[Exclusive research] Drive more purchases with a contractor loyalty program that works

57% of contractors decide who to buy from based on whether they earn rewards in their loyalty program.

Grow your market share with a best-in-class, data-driven channel loyalty program