Event and incentive travel industry report: June/July 2026

What event planners and event marketers need to know

  • Event strategy insights from recent industry gatherings and roundtables: Reflections from conversations with hotel and destination leaders, including takeaways on what’s trending across the events industry like sustainability, implementing AI and data-driven event design, and measuring engagement and behavior. Read more on page 3.
  • Destination spotlight: Keep Budapest on your radar. Combining elegance and luxury, find out all the city has to offer, and how its investment in the MICE industry is growing. Read more on page 7.
  • Incentive travel and event venue highlights: Discover exceptional properties—from the glamour of Dallas’ The Knox to London’s charming and upscale Park Lane Collection—each with their own unique offerings. Read more on page 11.
  • Travel insights from Florence and Milan: A look into making a trip to Italy feel even more special, with immersive cultural excursions and beautiful properties. Read more on page 17.

Frequently asked questions

What are the latest trends in events and incentive travel industry? 

Events and incentive travel trends are evolving quickly with greater focus on intentional experience design and selecting destinations that support personalized attendee journeys. Read ITA Group’s bimonthly industry update to see our experts’ firsthand experiences on what’s trending, based on recent industry conversations and site visits. 

How can I stay up to date on events and incentive travel industry trends?  

Staying current requires a mix of industry research and real-world perspective. ITA Group's bimonthly industry updates give both to event planners and event marketers. Subscribe to our insights so you don’t miss the latest trends. 

Does ITA Group have sponsors or paid placements in its industry report? 

No and that’s intentional. ITA Group’s industry report is built by our events and incentive experts’ firsthand experiences. It features genuine reflections and perspectives so you can trust that we’re sharing the most relevant information.

Want help applying these insights to your next event or incentive trip? Connect with our team.