Event and incentive travel industry report: Vol. 3, Issue 6
What event planners and event marketers need to know
Page 4 Event strategy insights from recent industry gatherings and roundtables
| ITA Group event strategists shared their takeaways from attending Fast Company Innovation Festival, SITE Classic and Hosts Global Forum. A consistent message across all experiences emphasized why and how event planners must embrace intentional program design to capture and keep attendee attention. Read their highlights on page 4. |
Page 7 Destination spotlight
| Seattle’s strength as a meetings destination comes from a blend of urban amenities, walkability and proximity to nature. Hyatt properties around the Summit Building at the Seattle Convention Center make it particularly well-suited for programs with 500–1,500 attendees. See where to host large groups on page 7. |
Page 11 Incentive travel and event venue highlights
| Wilderness meets wellness at North America’s first Emblems Collection hotel in the Canadian Rockies. For smaller groups, Transcend Cruises launched fully custom corporate event charters, with the first ship in the fleet sailing the Rhine. Discover details on page 11. |
Page 16 Exceptional event design at The Broadmoor
| ITA Group event leaders participated in a three-day experience at the legendary resort, designed in collaboration with Incentive Research Foundation, PRA, RMC and Visit Colorado Springs. Get our insider perspective on page 16. |
Frequently asked questions
What are the latest trends in the events and incentive travel industry?
Events and incentive travel trends are evolving quickly with greater focus on intentional experience design and selecting destinations that support personalized attendee journeys. Read ITA Group’s bimonthly industry update to see our experts’ firsthand experiences on what’s trending, based on recent industry conversations and site visits.
How can I stay up to date on events and incentive travel industry trends?
Staying current requires a mix of industry research and real-world perspective. ITA Group's bimonthly industry updates give both to event planners and event marketers. Subscribe to our insights so you don’t miss the latest trends.
Does ITA Group have sponsors or paid placements in its industry report?
No, and that’s intentional. ITA Group’s industry report is built by our events and incentive experts’ firsthand experiences. It features genuine reflections and perspectives so you can trust that we’re sharing the most relevant information.
Want help applying these insights to your next event or incentive trip? Connect with our team.