Event and incentive travel industry report: April/May 2026

What event planners and event marketers need to know

  • Event strategy insights from recent industry gatherings and roundtables: Reflections from conversations with hotel and destination leaders, including takeaways on what’s driving stronger planner–partner relationships and what’s trending across the industry like AI and wellness experience design. Read more on page 3.
  • Destination spotlight: Indianapolis is gaining traction for corporate events, including a closer look at Indy’s connected hotel footprint, ongoing infrastructure investment and why it’s becoming a more compelling option for large-scale meetings and conventions. Read more on page 7.
  • Incentive travel and event venue highlights: Inside looks at standout properties—from a historic palace hotel in Buenos Aires to a large-scale Las Vegas icon—each offering distinct ways to shape the attendee experience. Read more on page 11.
  • Travel insights from Hong Kong and Vietnam: A firsthand perspective on pacing, cultural experiences and unexpected moments, and how those translate into stronger, more intentional incentive and meeting programs. Read more on page 16.
Download the Events & Incentive Travel Industry Report

Frequently asked questions

What are the latest trends in events and incentive travel industry? 

Events and incentive travel trends are evolving quickly with greater focus on intentional experience design and selecting destinations that support personalized attendee journeys. Read ITA Group’s bimonthly industry update to see our experts’ firsthand experiences on what’s trending, based on recent industry conversations and site visits. 

How can I stay up to date on events and incentive travel industry trends?  

Staying current requires a mix of industry research and real-world perspective. ITA Group's bimonthly industry updates give both to event planners and event marketers. Subscribe to our insights so you don’t miss the latest trends. 

Does ITA Group have sponsors or paid placements in its industry report? 

No and that’s intentional. ITA Group’s industry report is built by our events and incentive experts’ firsthand experiences. It features genuine reflections and perspectives so you can trust that we’re sharing the most relevant information.

Want help applying these insights to your next event or incentive trip? Connect with our team.