Immersive learning approach accelerates leadership development program

A high-energy, two-day workshop invited brand leaders to safeguard exceptional F1® Arcade experiences

group of people enjoying arcade games

F1 Arcade locations were expanding rapidly thanks to its exhilarating social experiences that highlight the excitement of Formula 1® racing. But brand leaders needed to protect its distinctive guest experience as they entered new markets. 

An immersive leadership development program and toolkit about “leading to win” helped unify behaviors, strengthen coaching capability and build momentum.

Experiential learning reinforces the brand and leadership behaviors 

During the two-day experience, leaders worked through four custom-designed “race circuits,” each focused on a core leadership behavior needed for growth. These experiential learning circuits made the program high-energy, brand-aligned and memorable.

  • Branded slot car races sparked competition, speed and decision-making
  • Each race unlocked a leadership theme
  • Leaders refined their mindset and skills to deliver the F1 Arcade strategy and transformed team performance

Race 1

Delivering small, remarkable moments for guests and developing strengths-based leadership

Race 2

Optimizing energy sources to improve resilience and performance

Race 3

Using the brand’s proprietary coaching method to keep integrity within feedback conversations

Race 4

Igniting performance with new, impactful team briefs so every team member empowers guests to return

Unifying leaders around a clear purpose 

Rapid expansion required leaders to establish a shared definition of what “leading to win” looks like across locations, clarifying expectations for the guest experience, team management and operational excellence. 

Leaders then turned their revised definitions into actions they could model immediately. 

Defined signature remarkable moments essential to the guest experience

Developed behavior checklists and prompts for team huddles and briefings

Reinforced how to coach in the moment, give feedback and build team alignment

Turning values into everyday behaviors 

Leaders left the training with a toolkit that included a clear, actionable road map for daily application. 

  • Behavior frameworks that brought their brand values to life  
  • Coaching guides and performance prompts 
  • Stretch targets with key success measures 
    • Guest experiences and spend per guest 
    • Team engagement, pride and appreciation 
    • Internal promotion rate

Creating leaders who drive consistent experiences 

The program gave F1 Arcade a sustainable, scalable foundation for future growth. As new venues opened, leaders felt confident they could deliver the brand promise every day, in every region. New leaders are still being trained as F1 Arcade continues to open more locations across the U.S. and the world. 

Embedding essential leadership skills

  • Increased confidence in coaching and people leadership 
  • Reinforced the guest experience as a signature differentiator 
  • Shared language and standards across all venues

Results

100%

of participants reported that the opportunity to collaborate with peers was “invaluable”

100%

of leaders recommended the experience for future cohorts

100%

of leaders committed to applying defined behaviors tied to core business outcomes