Everest Group's PEAK Matrix® Assessment evaluates leading rewards and recognition providers based on their market impact, vision and capability to deliver solutions successfully. In the 2025 report, Everest Group analyzed 28 providers, featuring each company's key strengths and limitations to assist buyers in making sourcing decisions.
ITA Group received high scores in value delivered, vision and strategy, and services capability. The recognition as a Star Performer underscores ITA Group's excellence in providing comprehensive and scalable rewards and recognition programs that meet global organizations' evolving needs.
"We are honored to be recognized as a Star Performer by Everest Group," said Rob Danna, Senior Vice President of Sales and Marketing at ITA Group. "This achievement reflects our dedication to creating meaningful employee experiences and our continuous efforts to innovate and enhance our solutions."
In 2024, ITA Group acquired Cooleaf, an award-winning employee rewards and recognition SaaS technology platform. The platform offers robust services, such as turnkey recognition, incentive and integration features, enabling organizations to easily keep teams connected anytime, anywhere.
The addition of Cooleaf technology enhances ITA Group’s already established employee experience solutions—employee recognition, employee and corporate events, learning and development, safety culture engagement and milestone awards—to give clients end-to-end agency support for all their employee programs.
ITA Group also continued its global expansion in 2024 by establishing an office in Australia. The new Sydney-based headquarters provides tailored employee engagement solutions for clients in Australia/New Zealand regions.
Learn more about ITA Group’s Employee Experience and Employee Recognition Solutions.
For more information about Everest Group's 2025 PEAK Matrix® Assessment for Rewards and Recognition, visit Everest Group's website.