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We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
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Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
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Air management
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Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
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Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Deskless workers quickly adopt engagement platform
Successful pharma meeting management becomes a global brand standard
Evolving for excellence: Redesigning a channel incentive program for maximum dis…
Incentive travel delivers purposeful brand experience
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Podcast

[Love your people podcast] Mercedes-Benz’s workforce transformation: Reshape. Reskill. Recharge.

In this episode of the Love your people podecast, CHRO Lars N. Minns of Mercedes-Benz USA explores how HR is helping drive the workforce transformation in the auto industry.

Watch now
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News

We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB and NKD have all earned 2025 Great Place to Work certifications.

See why we're a great place to work
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Empowering employees, driving success

Unlock the power of shared ownership to elevate your workforce and company performance. ITA Group helps you create a culture where employees aren’t just contributors, but owners.

ITA Group solutions best fit for creating an ownership culture 

Foster ownership culture by connecting employees to your organizational purpose and values.  

Employee experience

Employee experience

Tailor programs, communications and incentives on an award-winning platform to make employees feel valued, motivated and empowered.

  • Recognition 
  • Rewards 
  • Surveys 
  • Learning 
  • Celebrations 
  • Service awards 
  • Safety culture engagement 
View our employee experience solutions
Employee events

Employee events

Bring employees together to celebrate milestones, recognize contributions and create meaningful moments that reinforce shared purpose.

  • Organization anniversaries
  • Group incentive and recognition trips
  • Annual meetings and sales kickoffs
  • Conferences and training events
  • Leadership meetings 
View employee events solutions
Leadership development

Leadership development

Equip leaders to champion ownership values and guide teams through cultural transformation. 

  • Leading self 
  • Leading others 
  • Leading change 
  • Leading the business 
View all learning and development solutions

A partnership that transforms workplaces 

ITA Group is proud to support Ownership Works in its mission to create meaningful shared ownership opportunities for employees. Since 1963, ITA Group has motivated and engaged audiences, and since 1987, we’ve proudly operated as an employee-owned company.  

With nearly four decades of employee ownership and deep expertise in crafting transformative workplace experiences, ITA Group understands the power of ownership.  

By supporting Ownership Works, we’re helping advance a bold vision: generating $20 billion in wealth for workers over the next decade. Together, we champion workplaces where ownership fosters purpose, pride and performance.

Learn more about Ownership Works

Why partner with ITA Group? 

Proven ownership expertise

We live it every day. ITA Group’s own employee-ownership journey gives us firsthand insight into creating a thriving ownership culture.

Mission alignment

Our solutions amplify Ownership Works’ mission, empowering employees to build financial security and professional growth.

Comprehensive support

From engagement strategies and leadership development to immersive employee events, ITA Group delivers solutions tailored to your ownership goals.

Key benefits of ITA Group solutions

    Boost employee engagement

    Foster pride and purpose with programs that make employees feel like true owners of the company.

    Accelerate financial performance

    Experience measurable results as employee-ownership drives innovation, productivity and profitability.

    Attract and retain top talent

    Stand out with meaningful ownership opportunities and a vibrant, inclusive culture that draws the best candidates.

    Smooth implementation

    Navigate the shift to shared ownership with expert guidance and proven strategies.

    Award-winning employee-ownership

    ITA Group has received numerous honors from ESOP Association’s AACE Awards, most recently the 2023 Community Engagement category. This award recognizes community give back efforts and shows how an ESOP culture empowers team members to positively impact where we work and live.

    Read the full press release

    Our culture is not a program, it’s a mindset. We want to get this into [team members’] DNA versus just checking a box.”

    —Brent Vander Waal, CEO and President of ITA Group 

    Unifying employees in a shared ownership culture 

    When an employee makes the shift from team member to “employee owner,” it creates a distinct difference in how they support themselves, each other and clients. Gain ideas for how to celebrate the stages of ownership.

    View brochure

    Start building employee wealth and transform your company 

    Every employee is invested in your company’s success when you create an ownership culture. Because your success is their success. Shared ownership delivers lasting business results when you partner with ITA Group to increase your employees’ wealth and build an inclusive culture. 

    Schedule a consultation to elevate your workforce and company 

    Let's talk
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