New training incentives motivated automotive employees to excel

Segmentation encourages more participation

With sales and service leaders, technicians and service staff teams spread across the U.S., a new segmentation strategy was needed to ensure standards were met, participants earned at different rates, and their variety of needs and motivations were addressed.

Segmentation strategy and benefits

• Built each role’s knowledge and confidence 
• Incorporated a variety of compensation types (monetary, points, badges)
• Implemented short-term promotions to meet training and service objectives

Communications spur engagement

A comprehensive mixed-media communications campaign provided targeted messaging for each audience. Quizzes and game plays encouraged participants to visit the program website more frequently, while the training dashboard clearly displayed earnings, training badges, progress-to-goal status, courses completed and a continuous learning track.

The result? A clear understanding of the program’s rule structure, an emphasis on training and the encouragement of professional growth.

The platform integrates learning objectives

The platform reinforced the brand’s short- and long-term training objectives and enterprise goals. Sales and service staff earned points for completing training activities that also counted toward certification. Certified participants advanced to Expert, Master and Platinum Master as they built skills and deepened customer service competencies. Incentivizing professional development encouraged employee retention and improved service.

Today, automated daily platform reporting provides data on courses completed and integrates with the rewards system. As specific business needs arise, newly defined training targets are layered in, and responsive training is launched.

Optimized program ensures year-over-year success

Sustained participant engagement and growth solidifies the program’s effectiveness. Ongoing assessments and participant surveys inform strategies to evolve the training, continuously improving the incentive program and ensuring client’s needs are met. Now brand leaders can focus on other important business areas while trusting ITA Group to manage, measure and report all program information, updates and insights.