This is part one of a two-part series focused on using participant data to deliver meaningful attendee experiences.
These days we are all used to personalized experiences. Whether it’s Netflix showing us the perfect follow-up to our latest binge, or subscription boxes where you get to decide what surprises you receive every month. So much a part of our daily lives, personalization has shifted from the exception to the rule. We expect (you could even say, demand) that brands will understand our wants and needs.
And events should be no different.
Opportunities abound to use data to deliver a curated, meaningful attendee experience—from personalized gifting to multi-destination incentive trips all the way to complex community-driven interest groups at user conferences. While some data collection methods can be very sophisticated, sometimes a simple approach can yield the right results.
To illustrate one simple method, we invite you to play along and experience how a deceptively fun, simple quiz can collect valuable participant data.
It’s quick and easy. Take a break, and answer a few questions. Then return next week when we unveil how we take the survey results and effectively (and creatively!) apply that data to personalize event engagement journeys.
Let’s get started!