Want Hyper-Personalized Event Experiences? Here's How to Have Fun & Get Valuable Data Using a Quiz!

Carrie Winton
Carrie Winton

This is part one of a two-part series focused on using participant data to deliver meaningful attendee experiences.

These days we are all used to personalized experiences. Whether it’s Netflix showing us the perfect follow-up to our latest binge, or subscription boxes where you get to decide what surprises you receive every month. So much a part of our daily lives, personalization has shifted from the exception to the rule. We expect (you could even say, demand) that brands will understand our wants and needs.

And events should be no different.

Opportunities abound to use data to deliver a curated, meaningful attendee experience—from personalized gifting to multi-destination incentive trips all the way to complex community-driven interest groups at user conferences. While some data collection methods can be very sophisticated, sometimes a simple approach can yield the right results.

To illustrate one simple method, we invite you to play along and experience how a deceptively fun, simple quiz can collect valuable participant data.

It’s quick and easy. Take a break, and answer a few questions. Then return next week when we unveil how we take the survey results and effectively (and creatively!) apply that data to personalize event engagement journeys.

Let’s get started!

Carrie Winton

Carrie Winton

Carrie received her M.A. in Communication and Research from Saint Louis University (Go Billikens!). Her passion for the meetings and events industry and bringing people together to educate and inspire started over 15 years ago in corporate marketing. More recently, she’s expanded her expertise to global marketing and thought leadership research. Outside of work, Carrie is still likely to be found planning vacations and adventures with her own family - her husband and two young kiddos. She loves to explore new places and recently crossed two destinations off her bucket list: Rome and Prague.