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What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Event production
Event content & creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Recognition
Rewards
Platform
Surveys
Learning
Celebrations
Service awards
Safety culture engagement
Employee Experience FAQs

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Channel Partner Solutions
Channel Partner Solutions
Expertise
Channel strategy and consulting
Channel data and partner insights
Channel partner incentive platforms
Channel partner marketing and automation tools
Channel sales claims management

Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

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Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Incentives
Incentives
Expertise
Sales incentives
Nonsales incentives
Points-based awards programs
Award fulfillment

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Our Work
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Solutions
Customer Solutions
Incentives
Industry
Automotive
Distribution
Financial
Healthcare
Insurance
Manufacturing
Retail
Security
Shipping
Technology
Telecom
Wholesale
View all client stories
What's New
Targeted dealer incentive program activates sales reps and boosts performance
A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
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Articles
Ebooks & Guides
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Podcasts
Videos & Webinars
Collections & Magazines
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What's New
How AI helps teams make employee recognition more meaningful
Video: Strengthening relationships. Securing contractor loyalty.
How psychological benefits affect successful customer loyalty programs
Increase loyalty program value with improved functional benefits

Podcast

Love your people podcast: What the best workplaces get right

Hear from Julian Lute, Insights & Innovation Strategist at Great Place To Work®, about real-world lessons from leading companies on the Great Place To Work® list.

Watch now
About Us
About us
Careers and Culture
Serving Our Community
Global Capabilities
News
Learn more about us

News

We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB and NKD have all earned 2025 Great Place to Work certifications.

See why we're a great place to work
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incentive technology by ITA Group

Drive growth with proven incentive solutions

No matter who you’re looking to motivate—dealers, distributors, resellers, contractors, technicians or sales reps—ITA Group designs and manages incentive programs that drive real results and deliver measurable ROI. Book a demo today to see how our incentive programs can power growth for your company.

 

Book a demo

Our incentive solutions don't just engage—they deliver measurable business impact that drives your bottom line forward.

  • 4:1 ROI for 15 years straight. 
  • Generated over $1B incremental loan volume. 
  • Generated $1.5B in referrals. 
  • Engaged 5,000 dormant agents now driving 25% of sales. 
  • Helped top dealers grow another 20% and achieve a program ROI of 4X.

Why ITA Group? 

  • Decades of experience designing and managing successful incentive programs across many industries and market segments 
  • From strategy and design to technology platform and program management, we handle every aspect of your incentive program 
  • Your dedicated program team provides strategic guidance and ongoing optimization to maximize program performance

“ITA Group feels much more like a business partner than a supplier, which is rare. Everyone on the account is friendly and professional, and I'm very happy we switched from the incumbent.”

—OEM, Sales Incentive Manager, Leading Automotive Brand 

“[ITA Group has] the ability to create solutions that impact our company's financials, avoid risk and improve dealer experience... [and I get to work with] the best (and friendliest) people.”

—Sr. Group Manager Incentive Systems, Leading Automotive Brand 

Ready to drive real results?

Book a demo
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