WEST DES MOINES, Iowa, November 7, 2025 – Matthew Wharff, Software Developer at ITA Group, has been recognized with the Next-Gen Tech Professional of the Year Prometheus Award by the Technology Association of Iowa (TAI).
The Prometheus Awards recognize Iowa's technology leaders, innovators and companies that are driving growth and excellence across the state's tech sector. TAI guides public policy, develops talent and invests in Iowa's innovation ecosystem. For two decades, the Prometheus Awards have celebrated the year's most remarkable achievements in shaping the future of Iowa's technology landscape. TAI received a record number of nominations this year, making this recognition particularly meaningful. Winners were announced at an awards ceremony Thursday, November 6, in Des Moines.
Next-Gen Tech Professional of the Year
The Next-Gen Tech Professional of the Year award recognizes emerging technology leaders who demonstrate exceptional technical skills, innovation and leadership potential while making significant contributions to their organizations and Iowa's technology community. Wharff has quickly become a driving force in Iowa’s tech sector through his leadership in automation and AI initiatives, mentorship of emerging talent and impactful volunteer work for local nonprofits. His innovative approach has delivered measurable operational improvements at ITA Group and fostered a culture of technical excellence, demonstrating his commitment to innovation, professional growth and community impact.
“Winning the Next-Gen Tech Professional of the Year is an incredible honor,” said Matthew Wharff. “I’m grateful to be part of a team that fosters innovation and empowers individuals to grow."
The recognition reflects not only Wharff’s individual achievements but also the culture of innovation ITA Group strives to foster.
“We’re thrilled Matthew Wharff was named Next-Gen Tech Professional of the Year,” said Jason Katcher, Senior Vice President & CIO at ITA Group. “Matthew’s passion for innovation, leadership in automation and AI, and dedication to mentoring others have made a profound impact on our organization."
In addition to Wharff winning Next-Gen Tech Professional of the Year, ITA Group was also named one of five finalists for Principal® Large Iowa Technology Company of the Year, underscoring the company's commitment to technology innovation and its role as a leader in Iowa's tech community.
About ITA Group
ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment. Through events, incentives, recognition, loyalty, research and learning, ITA Group is transforming how business feels for employees, channel partners and customers, while helping brands create connections, motivate audiences and drive purposeful change. Founded in 1963, ITA Group is an employee-owned company.
About the Technology Association of Iowa (TAI)
The Technology Association of Iowa guides public policy, develops talent, and invests in our state’s innovation ecosystem. Since 1997, we’ve united technology professionals and leaders to bolster economic prosperity across industries. Our members champion a clear truth: Technology is the cornerstone of Iowa’s growth—and innovation is every Iowan’s business.