West Des Moines, Iowa, May 27 , 2026—ITA Group, a global leader in customer engagement and loyalty solutions, earned the Best in Class recognition for Customer Loyalty Technology at Loyalty360’s 2026 Loyalty Expo. ITA Group’s Horizon loyalty software was highlighted for its role in helping brands deliver more personalized, data-driven customer experiences.
“ITA Group continues to demonstrate how technology can enable more meaningful and measurable customer relationships,” said Mark Johnson, CEO of Loyalty360. “We were excited to recognize ITA Group as part of this year’s Loyalty360 Best in Class Awards, which celebrate Loyalty360 members advancing customer loyalty, engagement and experience through innovation and impact. We value ITA Group’s continued partnership within the Loyalty360 community and look forward to seeing how the team continues to shape and advance the future of customer loyalty.”
The Loyalty360 Best in Class Award recognizes members that demonstrated exceptional dedication to advancing customer loyalty, engagement and experience. Nominations are based on several factors, including program impact and performance, member nominations and feature interviews for Loyalty Management Magazine.
ITA Group’s recognition in the Customer Loyalty Technology category highlights the platform’s ongoing commitment to helping brands build stronger customer relationships through flexible, data-driven loyalty solutions. Horizon customer loyalty software is designed to support personalized engagement, customer and data management, promotion management, marketing automation and actional insights that help brands create more relevant experiences across the customer journey.
“Customer loyalty continues to evolve, and brands need technology that helps them understand, engage and motivate customers in more meaningful ways,” said Max Kenkel, Senior Manager of Customer Loyalty Solutions at ITA Group. “This recognition reflects the strength of Horizon’s loyalty technology and the teams behind it.”
This year’s Best in Class winners represent leading brands, teams, strategies and technologies that are driving meaningful impact across the loyalty industry. The recognition sets a high standard for innovation, performance and continued advancement in customer loyalty and engagement.
Horizon empowers brands with real-time data insights, robust personalization tools and seamless customer experiences, all fueled by ITA Group’s strategic expertise in engagement.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, the community has created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer.