ITA Group Acquires Experiential Design and Production Leader Hartmann Studios

West Des Moines, Iowa, August 14, 2018 – ITA Group, a worldwide leader in corporate engagement solutions, has announced its acquisition of experiential design and production company Hartmann Studios.

With offices in San Francisco and Atlanta, Hartmann Studios is a full-service experiential design and production studio whose specialty lies in conceiving, creating and executing a vision to transform unique spaces into experiential environments for some of North America’s most prominent brands.

The addition of capabilities such as creative content development, turnkey production, stages and sets, audio/visual and lighting will allow ITA Group to bring experiential design and production completely in-house and enhance synergy between strategy and execution. The acquisition was effective as of August 1, 2018.

“ITA Group is thrilled with the strategic acquisition of Hartmann Studios,” said Tom Mahoney, ITA Group chairman and CEO. “As event management continues to rapidly evolve, major clients are demanding a partner who can deliver unique, full-service engagement solutions. Hartmann Studios shares a similar passion around team members, unleashing their talents and expertise to deliver remarkable experiences for clients and event attendees. We believe the combined resources and expertise of both companies will provide the industry with a unique engagement agency. Together, we’ll provide clients with better ideas that produce better results.”

ITA Group, Inc.—along with its subsidiaries Hartmann Studios and market research and strategy leader Chadwick Martin Bailey—and its 750-member team create a one-stop partner experience for end-to-end engagement solutions featuring data-driven insights, program design, activation, and experiential events. Additional expertise in the areas of motivation and communications support heightened engagement strategy, while visionary event design, branded activations and creative components promote overall event elevation.

Mark Guelfi, Hartmann Studios president and CEO, added, "Together, ITA Group and Hartmann Studios are able to offer fully developed, holistic solutions for live events—experiential design, creative content, stunning production, and a full range of attendee services covering everything from travel and hospitality to comprehensive communications.” He concluded, “But what really sets us apart is the superior level of customer service and attention to detail that serves as the bedrock for both our organizations.” 



About ITA Group

ITA Group custom-designs solutions that excite, engage, and delight every organization’s most important asset: its people. With operations in every region of the U.S., ITA Group infuses strategies proven to fuel advocacy and drive business results for some of the world’s biggest brands. Find out more at

About Hartmann Studios

Hartmann Studios is a full-service experiential design and production studio with offices in San Francisco and Atlanta. Their specialty lies in conceiving, creating and flawlessly executing a vision to transform unique spaces into experiential environments, and their distinctive approach to immersive experiences revolves around thematic consistency, stunning environments and a steadfast commitment to collaborative creative development. For more information, visit

About CMB

CMB is an AMA Gold Top 50 market research and strategy firm partnering with a select group of the world’s leading brands. CMB collaborates on game-changing initiatives including market identification and segmentation, brand health invigoration, rejuvenating tired trackers, loyalty and advocacy growth, and product and service development. For more information, visit

For media inquiries, please contact:

Curt Aucutt
Manager, Marketing Communications – ITA Group, Inc.
(515) 326-3187

Anne Manning
Executive Director, Hartmann Studios
(404) 680-4731