West Des Moines, Iowa, July 14, 2025—ITA Group, a global leader in customer loyalty and engagement solutions, announced that its Horizon customer loyalty software was recognized in The Loyalty Platforms Landscape, Q3 2025: Forrester’s Overview of 28 Vendors.
The overview from the independent research firm is designed to help B2C marketers understand the value and key functionality they can expect from a loyalty platform, explore potential partners and evaluate how vendors differ based on size, offering and market focus.
The Forrester overview shares that loyalty software plays a critical role in enabling brands to:
- Implement and manage loyalty programs and campaigns
- Collect and activate data more effectively
- Support customer engagement across the entire lifecycle.
However, realizing these benefits depends on selecting the right partner from a diverse set of technology and service providers.
ITA Group’s inclusion in the landscape highlights the company’s continued commitment to delivering comprehensive, powerful, data-driven technology that meets the evolving needs of today’s marketers and customers.
“Our presence in this technology landscape reflects the strength of Horizon as a flexible, future-ready solution,” said Chris Jones, Senior Vice President of Engagement Solutions. “Horizon helps our clients build meaningful, lasting customer relationships in an increasingly dynamic loyalty landscape.”
All vendors included in Forrester’s overview offer services beyond basic implementation, such as analytics, insights, program design and ongoing program management.
ITA Group's Horizon platform empowers brands with a flexible loyalty and promotion engine, real-time data insights, robust personalization tools and seamless customer experiences, all fueled by ITA Group’s strategic expertise in engagement.
Click here to learn more about learn more about the Horizon platform and ITA Group’s customer loyalty solutions.
To access The Loyalty Platforms Landscape, Q3 2025 overview, please contact Forrester directly or visit the website (www.forrester.com).