find something...
Region
United States
Australia
Europe
ITA Group. Link to homepage
What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

Explore our solutions
Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Event production
Event content & creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

Learn more
Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

Learn more
Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Safety culture engagement 
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

Learn more
Channel Partner Solutions
Channel Partner Solutions
Expertise
Channel strategy and consulting
Channel data and partner insights
Channel partner incentive platforms
Channel partner marketing and automation tools
Channel sales claims management

Channel Partner Solutions

Personalized channel partner solutions that drive loyalty, revenue and service

Solve critical objectives and increase engagement, sales, support and customer experience

Learn more
Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

Learn more
Incentives
Incentives
Expertise
Sales incentives
Nonsales incentives
Points-based awards programs
Award fulfillment

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

Learn more
Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

Learn more
Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

Learn more
Learn more about what we do
Our Work
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Solutions
Customer Solutions
Incentives
Industry
Automotive
Distribution
Financial
Healthcare
Insurance
Manufacturing
Retail
Security
Shipping
Technology
Telecom
Wholesale
View all client stories
What's New
A global software brand hosts an immersive event experience
Corporate event series culminates in a star-powered private concert
Employee recognition supports remote worker well-being
Sponsorships elevate incentive trip experience
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
Content Type
Articles
Ebooks & Guides
White Papers & Research
Tools & Infographics
Podcasts
Videos & Webinars
Collections & Magazines
View all Insights
What's New
3 signs it’s time to re-evaluate your dealer incentive program
What’s new in event planning and incentive travel: June/July 2025 issue
10 ways to promote core values in the workplace
4 ways to mitigate risk and protect your corporate event budget

On-demand webinar

Love your people podcast: Building a values-based company culture

Tune into our latest podcast to hear about how Crystal Hanlon’s 30+ year tenure at The Home Depot has shaped her views on culture development and employee engagement–especially for their thousands of retail workers.

Watch now
About Us
About us
Careers and Culture
Serving Our Community
Global Capabilities
News
Learn more about us

News

We're a Great Place to Work

ITA Group, Inc. is happy to announce ITA Group, CMB, Hartmann Studios and NKD have all earned 2024 Great Place to Work certifications.

See why we're a great place to work
Contact
Search Our Site...
HomeWhat We DoChannel Partner Solutions

Capitalize on consistency with brand standards and compliance programs

Increase profitability and create a cohesive experience across all channel partners. 

Your partners represent your brand. Inconsistent experiences across your partner network erode trust and stall growth. 

A strong brand standards and compliance program equips every partner to deliver on your promise—earning loyalty and producing measurable business results.

Let's talk
Channel Partner Solutions
  • Channel Partner Solutions
    • Channel strategy and consulting
    • Channel data and partner insights
    • Channel partner incentive platforms
    • Channel partner marketing and automation tools
    • Channel sales claims management
  • Channel Partner Solutions Stories
  • Channel Partner Solutions Insights
Talk to an expert

Real standards program result: 25% of bottom-tier dealers moved up a performance tier, directly improving their profitability.

View the full story

What motivates channel partner compliance?  

Offering targeted rewards with consistent communication motivates partners to achieve KPIs and improve customer satisfaction. Generate excitement for brand-aligned initiatives by incentivizing the right behaviors and providing clear visibility into performance.  

Create a program for partners designed to adopt the standards that matter most. 

  • Customer experience excellence 
  • Consistent location quality and appearance 
  • Knowledge and certification requirements 
  • Service levels 
  • Proper use of marketing materials 
  • Franchise requirements 

ITA Group’s approach to building effective brand standards and compliance programs

Managing a brand standards and compliance program is resource-intensive and complex. If in-house efforts fall short, partner with experienced channel incentive experts. ITA Group blends smart technology with real human guidance. Our platform and program knowledge support a unified experience with measurable results that:   

  • Protect your brand reputation at every touchpoint 
  • Boost partner performance and satisfaction 
  • Deliver a seamless, memorable experience—everywhere your brand lives 

User-friendly partner incentive technology

Track eligibility, submissions and progress—all in one spot. An enterprise-class platform serves as an engagement hub for partners and administrators. The intuitive, mobile-responsive tool collects and manages standards submissions, simplifying records approval.  

Our all-in-one platform offers: 

  • Integrations with existing systems for training and marketing and CRM systems 
  • Easy approval of submitted compliance records 
  • Dashboards with real-time reporting tailored to your KPIs 
  • Flexibility to add or remove standard metrics as needed 
  • Ability to quickly identify leading and lagging stores/locations

Expert channel partner program guidance  

Failures to measure the right metrics or establish appropriate rewards can make achieving ROI seem out of reach. Our guidance on structuring rules and identifying key metrics ensures your program achieves measurable success. 

  • Embedding standards elements into an existing incentives program and platform is an effective strategy for many brands. 
  • A standalone program that tracks, measures and rewards achieving brand standards and compliance goals helps programs focused on specific audiences, partner role types or nonsales KPIs. 

See how we helped an international manufacturing company motivate independent dealers to enhance products, services and facilities for a better customer experience. 

View the full story

Consistent, impactful communications 

Effective communication is essential to any incentive program. Well-planned messaging spurs adoption, informing and inspiring recognition and reward achievement. Nudges prompt participants when they’re close to achieving goals. Tailoring actionable communications to different partner roles personalizes the experience.  

Our channel partner marketing specialists:   

  • Ensure the program is recognizable at every touchpoint, enhancing brand visibility and credibility 
  • Create structured communication plans that maintain momentum and focus on program objectives 
  • Use quarterly promotions to sustain interest and participation over time 

Frequently asked questions  

What industries benefit most from a brand standards program?  

Any business working with a channel or franchise model benefits from enhanced consistency and partner compliance.  

How intuitive is the incentive platform?  

Our enterprise-class platform is user-friendly. It’s mobile-responsive, offers real-time updates, and streamlines submissions and approvals for administrators and partners.  

Can incentive technology integrate with our existing systems?  

Yes, ITA Group’s platform integrates with most training, marketing and CRM systems to ensure seamless adoption and operations. 

Build your tailored brand standards program 

Let's talk
  • What We Do
  • Event Marketing
  • Incentive Travel
  • Employee Experience
  • Channel Partner Solutions
  • Customer Solutions
  • Incentives
  • Market Research
  • Learning & Development
  • Our Work
  • Insights
  • Event Marketing
  • Incentive Travel
  • Employee Experience
  • Channel Partner Engagement
  • Customer Engagement
  • Incentives
  • About Us
  • Careers and Culture
  • Serving Our Community
  • Global Capabilities
  • News
  • Contact Us
Follow Us Facebook
Instagram
Linked In

© 2025 ITA Group | Privacy Policy