[EXCLUSIVE WEBINAR] Investing in Channel Technology to Build a Better Partner Experience


Want to know where the best channel partner programs need to invest to sustain future growth? During the webinar, we speak with guest Forrester analyst Hannibal Scipio on:

  • What evolving channel trends mean for your partner program
  • How these trends impact your channel strategy
  • Recommendations on where to make channel technology investments

Hannibal Scipio

Hannibal Scipio
Principal Analyst, Channel Marketing 

Hannibal brings nearly two decades of technology and partner marketing experience across numerous technology organizations. He has a proven record of operational excellence, program management, user experience focus and delivering measurable results. Prior to joining Forrester, Hannibal was Head of Channel Marketing at Promethean, the global market leader in interactive touch displays for education, where he transformed their channel marketing practice and partner ecosystem to help the company achieve two consecutive record-breaking years. He has held multiple partner-focused roles across various Microsoft teams, including One Commercial Partner where he focused on strategic ecosystem initiatives for co-sell and partner-to-partner. An engineer at heart, he enjoys exercising his technology background to creatively solve business problems.

Hannibal Scipio

Ellen Linkenhoker
Channel Partner Solutions Lead
ITA Group

Ellen drives the insights, strategy and evolution of the ITA Group channel solution while offering advisement for client engagement and incentive programs. She’s worked as a practitioner in technology, software and service companies as part of the channel and as a vendor. She is an award-winning marketer and navigates all things channel, marketing, incentives and engagement, including pioneering thought leadership on channel partner ecosystems and the partner experience.

Build a Better Partner Experience Today