Add Pizzazz to Your President’s Club Program

ITA Group
ITA Group

Incentive travel program attendees receiving flip flops on site

Making it to the prestigious ranks of the President’s Club takes a lot of hard work and determination, which is why you want to reward those most dedicated employees with memorable experiences that are not soon forgotten.

But when it comes to motivation, a President’s Club program functions a bit differently—more of a recognition program rather than an incentive program. It’s a status symbol achieved by top performers, and (consequently) any good President’s Club program should be built with this in mind.

Punch Up Pre- & Post-Trip Rewards

While most are familiar with President’s Club members being rewarded with extravagant, all-expense paid vacations, it should be something representative of your team’s culture and distinctive enough to be desirable.

Experiences connect us to our surroundings. But if winners are bogged down by home and personal responsibilities that prevent them from enjoying the trip, they won’t be able to make those emotional connections that lead to lasting memories. Most programs only consider the main prize; however, by including other exclusive smaller rewards like the examples below you can further drive consistent excitement and engagement.

1.  Home Worries Stay at Home

A member of the President’s Club isn’t going to just wake up the day of the trip and board a plane. Any extra task-taking-on or chore-finishing duties that can be handled well ahead of time are all part of the travel experience.

And these life-administrative duties can all be accommodated by the organization.

Depending on the length of the trip, hire someone to mow the lawn every week days, hire a pet-sitter, housecleaner, car-detailer, personal bookkeeper, etc. Sometimes removing home-stress is a vacation in itself. So inexpensive. So memorable.

Things you can add to your currently planned program:

2.  Minimal Packing Required

While on the trip, there are things attendees may need. So go ahead and gift them ahead of time. Have item(s) waiting in their hotel room—or arrange a pre-excursion shopping day complete with personal concierge to make sure they have everything they need for the trip.  

Depending on where your destination takes your attendees, you can provide:

  • Camping equipment, kayak
  • For a private boat castaway, prepare fishing gear, flippers, swimwear, goggles, sunglasses
  • For a horseback trail ride, offer cowboy boots and hats
  • High-end bicycle
  • Binoculars, telescope (for birdwatching or a stargazing trip to Baja, for example)

Note: If you’re gifting any of these larger items, be sure and handle all the shipping logistics. That eliminates any stress immediately so your traveler has only the amazing reminder of their experience.

Clothing is another great option to offer. Many folks can’t help but pick up some new duds for an upcoming trip. So why not help them save money (and time) by providing a subscription to a clothing rental service. This option offers attendees access to popular fashion brands without the commitment.

Other ways to make the trip a little better? Convenient tech gifts for the gadget gurus and pupils:

3.  Leave Lasting Memories

In other words, it ain’t over when it’s over. When attendees get home, there may be culture shock. There may be jet lag. Or a hundred errands to run. The first few days back after a long trip away can be stressful.

Thoughts of “I need a vacation from my vacation,” come to mind. So why not give it to them? Depending on where they went, treat them to after-trip luxury:

  • Provide a basket of local food and snacks from the country or region visited.
  • Upgrade the next trip’s plane tickets if they win again next year.
  • Give a month’s worth of personal training or yoga sessions to get back to “real life”

Long-lasting memories are built through repetition and recaps. Organize a post-event seminar, survey your attendees or set up a photo-sharing contest to follow up on an incentive trip. Post-event activities shouldn’t necessarily relate only to those who were on the trip. Let them share their impressions at public events to boost awareness.

President’s Club programs are a great way to reward and recognize your top talent. Don’t shy away from upgrades and add-ons that turn moments into memories before and long after the trip.

Need more ideas for recognizing and rewarding your top performers? Follow the link to read about 12 ideas that take your on-site recognition beyond branded keychains and umbrellas.